Sunday, November 9, 2008

Vaseline - Prescribe the Nation

It's been a while since I've seen a campaign mix online with distincly offline content. Drawing on a concept of Word of Mouth, Vaseline took their latest product to a small island off Alaska. There, Petal Ruch, mother of four and maternal pillar of the 6,000 strong Kodiak population showed the extreme weather conditions that are particularly hard on the residents' skin.

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