Thursday, November 5, 2009

What iDon't, Droid Does Part 2

Last month I wrote about Verizon's new advertising campaign targeting Apple's iPhone. The campaign isn't straight forward however, and the phone has yet to be shown in plain view. Instead the teaser campaign has concentrated on promoting it's use of the Google Android operating system.

The ad does not feature the campaign URL (,the countdown in non-recognisable numerals, or the previous tagline - "Do you wish you had a robot sidekick that moved at light speed and lived in your pocket? Input your e-mail and Droid will notify you when compromise has been deactivated." All in all, very strange.

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