Nice bit of extended Augmented Reality from the chaps at Ray Bans. Check it out...
Saturday, August 7, 2010
Ray Bans & Augmented Reality
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Digitology is primarily a dissection of digital culture. Here you'll find everything from the latest digital marketing news to information on new and innovative digital products. Although based in Dublin, the blog draws on the entire cyber collective, with insights into both domestic and international developments. However, you may also find posts on some of the other things I love in life like food, art, events etc.
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1 comment:
Nice, but not particularly clever. This is an example of using new technology for an old means. Sure it gets people involved and it has a reward, but this is just a fancy version of putting prize codes on cereal boxes.
I'll be more impressed when augmented reality through the web cam does something useful or manages to achive something that couldn't be done without it.
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