Tuesday, May 3, 2011

M&M’s and the Election of the Year

Today M&M’s have launched their latest international campaign, the M&M’s Election Campaign. For the campaign, M&M’s are calling on fans to vote for their favourite M&M character. By simply visiting the M&M’s website and voting, fans will be put into a draw for a chance to win an incredible trip to the exclusive Election Party of the winning M&M in New York!

This will be Ireland’s first electronic polling booth, and will provide polling for 24 hours a day 7 days a week. Before you go to vote, however, be sure to check out the brand new M&M’s Election TV ad (below) and M&M’s Facebook page. On Facebook each of the candidates outlines why you should vote for them. Outside of the grand prize there are also lots of other prizes to be won, so be sure to rally your friends to show their support too.

Sarah Keenaghan, M&M’s Brand Manager: “We are very excited to launch the M&M’s Election campaign and we look forward to seeing the characters battle it out on our dedicated new website, and our fabulous Facebook page. This campaign gives us a great chance to have some fun with the M&M’s characters and we can’t wait to see who comes out on top."

The candidates
Blue, a.k.a. Mr cool, confident and contemporary, is hoping that his charm with the ladies and varying degrees of coolness will help him to sway the public vote.

Red, a power colour by nature, was born to lead and as he is a pro at bossing people around, he’ll be forcing your hand for you vote.

Orange isn’t quite sure how he got sucked into this in the first place and is feeling somewhat nervous so is in desperate need of some support.

Yellow thinks all the nicest things in the world are yellow, like sunflowers, so feels he deserves to win.

Miss Green is out to prove that sister’s are doing it for themselves - she is not too happy with the lack of women voted into power in the recent election. A feisty lady, Miss Green is not afraid to use her female charms to get what she wants!

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