Saturday, November 19, 2011

ESB Electric Ireland - Tweet 'em Home For Christmas

Last Thursday, 17th November, ESB Electric Ireland announced the launch of their latest campaign, ‘Tweet Em Home for Christmas’. The campaign sees three teams, each representing a different charity (the Irish Cancer Society, Concern Worldwide and the ISPCC), taking part in a two day drive across Ireland on the 8th and 9th December in cars powered by tweets and likes.

As part of this campaign, ESB Electric Ireland are running a competition on Facebook to give three people the chance to drive one of three teams of ‘star navigators’. The teams will include broadcaster Brent Pope, musician Mundy, comedians Andrew Stanley and Joe Rooney, magician Keith Barry and ‘Juice’ presenter, Katie Van Buren.

Team 1: Concern – Mundy and Katie Van Buren in the DeLorean
Team 2: Irish Cancer Society – Andrew Stanley and Joe Rooney in the New York Taxi
Team 3: ISPCC – Brent Pope and Keith Barry in the Ecar

Full details are on the Facebook Page with a closing date for entries of the 1st December 2011.

Each of the charities will receive €10,000 from ESB Electric Ireland and then the three teams will compete to receive an additional €20,000. The celebrity teams will compete to generate Tweets using a hashtag, with the tweets powering their cars as they cross the country. People can show their support for one of the charities by tweeting or posting on Facebook to top up their “tweet tank”.

The teams will be assigned one of three fantastic vehicles for the drive; an Ecar, a DeLorean and a New York yellow taxi cab. The vehicles will travel from Dublin to Galway and back again over two days with ‘star navigators’ taking it in turns to help the drivers cross the country and to generate power using their own social media channels. The teams will compete in a number of challenges along the way to earn additional Tweet energy for their cars and additional details will be announced in the coming weeks. People can follow the progress of each of the teams in real time using the Facebook App on the ESB Electric Ireland Facebook page.

Ken McKervey, Commercial Manager, ESB Electric Ireland commented, "ESB Electric Ireland Tweet Em Home for Christmas gives people the chance to have some fun while also supporting charities - particularly important at this time of year - simply by using social media like Twitter and Facebook. The use of Tweets to power the cars makes this extremely innovative, and we’re delighted to have so many personalities on board for the drive as well as three incredible cars, which will be a sight to behold along the three routes from Dublin to Galway and back."

For further details on ISPCC visit, on Irish Cancer Society visit, and on Concern Worldwide visit

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