Wednesday, April 25, 2012

Guinness Mid-Strength Taste Test Tour

As you may have heard, Guinness is rolling out its Mid-Strength 2.8% brew across the country, and to celebrate the roll-out they have announced details of a taste test tour to Dublin, Cork, Mayo and Belfast. The tour will be kicking off in The Leopardstown Inn, Brewery Road, Stillorgan, Co. Dublin from 7:30pm tomorrow, Thursday 26th April.

Hosted by Guinness Master Brewer Fergal Murray and former Irish rugby international and Guinness Mid-Strength ambassador Mick Galwey, the free events are an opportunity for Guinness lovers to do the Guinness Mid-Strength taste test and get a fascinating insight into the brewing process and history behind the iconic Irish stout. Fergal and Mick will also teach people on the night how to pour the perfect pint and award prizes for the best attempts.

Murray said, “I’m really looking forward to visiting The Leopardstown Inn as I know they are passionate about
Guinness too in that part of Dublin. I’m interested to get feedback on Guinness Mid-Strength. We invested a lot of time in developing this product so that there is no compromise on taste. I am always delighted to share the history, stories and heritage of the brand with people. It’s also great to have Mick Galwey with me on tour. I admired him as a sportsman and he is a friend of ours for a long time.”

As a Guinness Master Brewer and a global Guinness ambassador, Fergal Murray has poured pints for a huge number of important and famous people including the Queen of England. Murray has also taste tested Guinness in almost every country where it is served and is the international spokesperson for the brand.

Tour events will take place as follows:
Cork - 9th May - Fox & Hound, Ballyvolane, Cork City
Mayo - 17th May - Matt Molloy's, Westport, Co Mayo
Belfast - 23rd May - TBC

To register for the free Taste Test tour events and for a list of Guinness Mid-Strength sampling events and bars serving the stout, go to

In other exciting Mid-Strength news, from mid-April you can walk into any pub nationwide stocking Guinness Mid-Strength and ask the bar tender to do the Guinness Mid-Strength Taste Test. This is a cool pub activity where you can blind taste a complimentary Guinness and Guinness Mid-Strength to see if you can taste the difference.

Guinness Mid-Strength is currently available in 750 pub outlets across the Republic of Ireland and Northern Ireland.

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