Tuesday, May 15, 2012

Three Launches ‘Support Works’ Campaign

This week, Three launched their latest campaign, ‘Support Works’. The campaign, which is focused on celebrating the vital role that fans play on the Irish Football team's journey to Poland, is part of Three's sponsorship activity for the Irish Football team.

The campaign features two new tv ads running on RTE, TV3, 3E, Sky packages, Living, and E4:
#SupportsWorks TV Ad - First Dinner Date
#SupportsWorks TV Ad – Greens

Art Director – Bill Hollingsworth
Creative Director – Mal Stevenson
Director – Stephen St. Leger
Producer – Jack Armstrong
Production Company – H2

Alongside the tv ads, the campaign will also feature outdoor ads of 48 sheets, 96 sheets, golden squares and metro panels. There will be digital executions of rich media banners on key websites and social media. The campaign will also be supported by in store POS across Three's entire retail division.

Finally there will be an intensive programme of BTL and PR activity calling on the supporters to ‘Go Green with Pride’ and show their support for the team, featuring a number of the Republic of Ireland footballers, on-street stunt activity and exciting events for supporters in Dublin’s city centre.

As part of the campaign, Three Ireland has launched an exclusive limited edition Samsung Galaxy Mini with supporters kit. Priced at €89 the kit includes; a limited edition Samsung Galaxy Mini featuring a branded FAI supporters mobile handset cover, a watch, a ‘Support Works’ car sticker and Republic of Ireland football supporter’s pin.

The handset is preloaded with the 3Football App and Three Football Flick Kick game, and will be available from all 3Stores and stockists nationwide and online.

The campaign was developed by Irish International.

For further information on Three visit www.three.ie

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