48 Go Conquer

Ireland has a new mobile service provider on the scene in the form of 48. The company, which piggybacks on the O2 network, offers a seriously discounted offering, uniquely, to the 18 to 22 year old market only. Based on an 'all you can eat' style offering, 48 seems to have a really good proposition.

For €10 a month you get all your calls and texts to any mobile network. There is also an introductory offer of unlimited data (reasonable usage policy of 500mb) for two weeks for €2. Essentially that's everything all in for €14 per month. Fairly tasty if you ask me, and certainly something I would have loved when I was a poor 18 to 22 year old student.

Of course we didn't have smartphones or text messages back then but that's another story… ;)

48 have just launched a new tv ad that was created by Brando.