H-O-N-D-A

Last Sunday (June 1st) saw the launch of the new Honda Accord. Although the story of the car is itself a good one (a complete redesign from the ground up incorporating Honda’s various racing technologies in a family saloon), the campaign behind it's launch is far more interesting.

Based on the concept of ‘Difficult Is Worth Doing’, Honda set about to perform a formation skydive live during an ad break. While in free fall, the 19 Skydivers wwould then sequentially spell out the letters H, O, N, D ,A.

“We are hoping to give people insight, to let people in, to a certain degree, with what is happening,” said the Honda account director at W&K London, Jonathan Tapper. “With previous ads such as Cog and Choir we have been open about how we made them because the story behind the production is often as interesting as the commercial itself.” “By giving people understanding about the ad before it launches, not after, it gives substance and authenticity to what Honda is saying,” Tapper said.

How to build a cheap multitouch pad

Unfortunately not everyone has the $10,000 needed to buy a Microsoft Surface. So for everyone else, here's the cheap way:




Ok, so it looks like something thrown together on Bluepeter considering it's all sticky back plastic and pieces of paper, but it does show just how low-tech multitouch hardware really is. Presumably the finger-tracking software is a little more complicated.

The Pale Blue Dot

What happens when you cross Carl Sagan, David Fu and Mogwai?

It's the Pale Blue Dot; an incredible piece of film work, capturing the beauty and brutality of our small world. It's a deep and ethereal soundtrack to where we've come from and our relentless drive to move forward. It's a solemn, thought provoking dialogue about our place in the greater universe.

Tall Ships Sail In

A lazy Sunday post - the first of the Tall Ships sails into Dublin

Tag Galaxy

I found this about a week ago and was sure I'd posted but apparently not. This site is the best visual browser of the Flickr site I have ever seen. Put together as a thesis project by a German guy, it's simply brilliant.