Friday, June 6, 2008

You Pay for a Post Like That

Ireland has seen the passing of a landmark judgement in the Social Networking world. Under the 1951 Post Office Amendment Act, a 27 year old man has been fined €3000 for a post he put on a 16 year old girls social network profile. Described as "outrageous" by the Judge, the mans post was not detailed but is believed to have attacked the girls sexual habits.

The case, a first of it's kind, has solidified the reach of the 1951 Act as a governance over materials communicated by any telecommunication channels. The outcome comes amidst a continued growing concern about bullying on Social Network sites.

In Ireland at least, it would seem we all now need to watch what we say online. IMHO this is nothing but a good thing.

Thursday, June 5, 2008

H-O-N-D-A

Last Sunday (June 1st) saw the launch of the new Honda Accord. Although the story of the car is itself a good one (a complete redesign from the ground up incorporating Honda’s various racing technologies in a family saloon), the campaign behind it's launch is far more interesting.

Based on the concept of ‘Difficult Is Worth Doing’, Honda set about to perform a formation skydive live during an ad break. While in free fall, the 19 Skydivers wwould then sequentially spell out the letters H, O, N, D ,A.

“We are hoping to give people insight, to let people in, to a certain degree, with what is happening,” said the Honda account director at W&K London, Jonathan Tapper. “With previous ads such as Cog and Choir we have been open about how we made them because the story behind the production is often as interesting as the commercial itself.” “By giving people understanding about the ad before it launches, not after, it gives substance and authenticity to what Honda is saying,” Tapper said.


Tuesday, June 3, 2008

How to build a cheap multitouch pad

Unfortunately not everyone has the $10,000 needed to buy a Microsoft Surface. So for everyone else, here's the cheap way:




Ok, so it looks like something thrown together on Bluepeter considering it's all sticky back plastic and pieces of paper, but it does show just how low-tech multitouch hardware really is. Presumably the finger-tracking software is a little more complicated.

Monday, June 2, 2008

The Pale Blue Dot

What happens when you cross Carl Sagan, David Fu and Mogwai?

It's the Pale Blue Dot; an incredible piece of film work, capturing the beauty and brutality of our small world. It's a deep and ethereal soundtrack to where we've come from and our relentless drive to move forward. It's a solemn, thought provoking dialogue about our place in the greater universe.


Sunday, June 1, 2008

Tall Ships Sail In

A lazy Sunday post - the first of the Tall Ships sails into Dublin