E-Paper Anniversary for Esquire

This year marks the 75th anniversary of Esquire magazine. Wonder if they're doing something special?

You bet they are!

This October's anniversary issue will be unloaded from refrigerated vans into the stands and racks. The magazine will be animated!

Admitedly it won't be fully animated. It won't have flash-style ads and graphics. In reality, the order of the words will change and there will be images that turn on and off. Currently the images are only black and white (or four shades of grey) and colour is added by a sheet of transparent, tinted plastic.

With a huge "Thanks" to Ford (due to an ad for their new Flex SUV) Esquire will be able to sell the anniversary e-paper covers at the standard cover price.
Looking forward to seeing a DM pack using this in the near future...

The company behind this wonder is eInk.

Digital Marketing is.....

I StumbledUpon this great presentation by David Knox of Procter & Gamble.

Discover the World of Heinz

Following intensive research over the last 12 months, Heinz have finally launched their new global corporate Web site. The redesigned site will act as a global gateway for media and consumers to experience the full offering of products from the vast array of Heinz brands.

The site also boasts an impressive selection of Web 2.0 technologies and an advanced site structure which adapts to a users interactions to make it easy to find information. Content is provided as four divisions:

• Health & Wellness
• Our Foods
• Our Company
• Sustainability

"At any given moment Heinz products are delighting consumers across the globe. Similarly, we want the new Heinz.com to be a resource that consumers, shareholders and prospective employees will turn to regularly for information about our Company and our brands as well as for tools and tips for leading a healthier lifestyle," said William R. Johnson, Heinz's Chairman, President and Chief Executive Officer.

Westport

It's a beautiful place - if you haven't been, I highly recommend it!

Bank Holiday Weekend

I'm sorry to be the barer of bad news, but Digitology will be taking a break for a couple of days. I'm currently over in the west of Ireland in the beautiful coastal town of Westport, and I won't be back in Dublin until Monday or Tuesday.

I'm sure you'll all manage but just in case why not watch this......



Alas, this is the type of shananigans that are probably happening right now!