Vaseline - Prescribe the Nation

It's been a while since I've seen a campaign mix online with distincly offline content. Drawing on a concept of Word of Mouth, Vaseline took their latest product to a small island off Alaska. There, Petal Ruch, mother of four and maternal pillar of the 6,000 strong Kodiak population showed the extreme weather conditions that are particularly hard on the residents' skin.

What is Blogging?

I found this on Neil Perkin's Only Dead Fish Blog, which if you haven't visited is one of the best blogs about - quality content all the time!

200 Posts!

I probably should have done a proper post filled with good solid digital learnings and insights. What can I say...... wu wu 200!

Contextual Ad Placement Gone Wrong

I'm sure it's not what the President-Elect had in mind...

Barack is Social

I don't think anyone could say they were not aware of the awesome online presense that Obama created and drove, throughout his campaign. Quite simply, he was everywhere he needed to (and had to) be. Modern culture doesn't simply utilise online media, it lives online media. Most people will read the news online before they switch on a tv. Many people will go for days without hearing a radio. It is essential that the online world is considered just as important as the offline one, when it comes to communications. Barack did that excellently!

My.BarackObama.com
Barack Obama's Blog
Barack Obama on Flickr
Barack Obama's YouTube Channel
Barack Obama on Linked In
Twitter: the Barack Obama Campaign
Facebook
MySpace
BlackPlanet
Asian Avenue