In a changing world of open source, user generated and community content, there is a growing shift by many developers, artists and producers to allow a wider use of their creations, across platforms and across media. This video explains the principles behind creative commons, which is seen by many as the great enabler towards an ever expanding participative culture. Perhaps the most interesting aspect of Creative Commons is that it is driven by the concept of coolaberation and sharing, above anything else. It's an 'ideal' notion, which perhaps surprisingly, is gaining serious ground within all creative disciplines.
Monday, November 10, 2008
Creative Commons
Sunday, November 9, 2008
Everyone's President
Vaseline - Prescribe the Nation
It's been a while since I've seen a campaign mix online with distincly offline content. Drawing on a concept of Word of Mouth, Vaseline took their latest product to a small island off Alaska. There, Petal Ruch, mother of four and maternal pillar of the 6,000 strong Kodiak population showed the extreme weather conditions that are particularly hard on the residents' skin.
Saturday, November 8, 2008
What is Blogging?

I found this on Neil Perkin's Only Dead Fish Blog, which if you haven't visited is one of the best blogs about - quality content all the time!
Friday, November 7, 2008
200 Posts!
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