Wallpaper Graduate Directory

It's the Wallpaper Who's Who of 2009 - the people that will change the face of their industry.

Employing Bloggers

Here are 5 reasons why employing people who blog is more important than ever:

• They start fires. Blogging forces you to come up with new stuff. To be interesting.
• They understand the value of connection. And are connected. To other interesting people.
• They get digital. They appreciate the nuances and potential of social media. And how it works. Because they're doing it, not looking at it
• They're bothered. They have an opinion. They're not afraid to express it.
• They're passionate about their subject. And real passion is rare indeed.

Great stuff from Neil - cheers.

You just sold your soul to advertising Charlie Brown

A world where Linus is a joint-smoking prima donna, and Charlie Brown seems to have slept with half the world, may be a little too strange for anyone to take in. Still, a huge 'well done' to the uncredited agency who did this piece. Great work.

Cybercom Win “Best Online Campaign”

Beating off tough competition from Dare (UK), Cybercom last night won the “Best Online Campaign” at the Vodafone Global Creative Awards. The awards run across the entire Vodafone group (and their respective agencies) in all the countries that operate in, to highlight and promote advertising creative excellence.

This is great recognition by Vodafone of Cybercom's leading edge work in Digital Marketing. The campaign itself which sealed the victory was the launch campaign for Vodafone's Postpay Perfect Choice tariffs. The concept was based around Joe Hughes, a struggling Dublin actor, who found himself trapped in the very digital marketing campaign that was to launch his acting career. Joe made the wrong choice! Through Social Media (Bebo, Facebook, a blog and microsite) Joe sought the support of the public to get him out.

Whopper Virgins

Check out this fantastic new campaign from Burger King. The whole concept is centered around the idea of people having their first Whopper and the fact that it is an American institution. Really good stuff - especially as it's done through full video.