Employing Bloggers

Here are 5 reasons why employing people who blog is more important than ever:

• They start fires. Blogging forces you to come up with new stuff. To be interesting.
• They understand the value of connection. And are connected. To other interesting people.
• They get digital. They appreciate the nuances and potential of social media. And how it works. Because they're doing it, not looking at it
• They're bothered. They have an opinion. They're not afraid to express it.
• They're passionate about their subject. And real passion is rare indeed.

Great stuff from Neil - cheers.