Thursday, February 12, 2009

Greenest Mobile Phone Ever!


Mobile phones just got a whole lot greener. Samsung's new Blue Earth may just be the greenest phone ever thought up. Made from PCM, recycled plastic, the phone also has an "eco" mode that adjusts screen brightness, backlight and Bluetooth to conserve power. On top of that a built in "eco walk" application (pedometer) will tell you how much CO2 emissions you've saved by walking. And finally, on top of all that....... I told you it may be the greenest phone ever...... it has a solar panel across the entire back of the phone that will charge it enough to make a phone call any time the sun is out. Nice.

The Aviva Stadium

It was reported back in January that the refurbished and rebuilt Lansdowne Road stadium would become known as the Aviva Stadium, following an estimated €40m sponsorship deal. The deal was hottly contested and is believed to cover a 10 year period.

Today sees another landmark in the story, with the launch of the Aviva Stadium website. Live today from 2.30pm, the site offers news of the stadiums development, press coverage, details of the new facilities available at the site and a competition with great 6 Nations, World Cup Qualifier and helicopter tour prizes.

The best selling MP3 album of 2008 was FREE


Trent Reznor is a God when it comes to doing what others don’t understand, pass-off as crazy, and then later praise to the heavens. Year Zero was without a doubt one of the most ambitious, cross-channel, engaging, interactive marketing concepts ever. User participation reached staggering levels and it’s difficult to see how it can ever be topped.

Well Reznor has done it again. Last year Nine Inch Nails’ released Ghosts I-IV, an album that they put out for free under a Creative Commons license. As it turns out, Ghosts I-IV went on to become the best-selling MP3 album on Amazon in 2008.

With sales of more than $1.6 million in its first week, a #1 slot on the Billboard charts, and becoming the Last.fm 4th most listened to album of the year, Ghosts I-IV has done it all.

The Creative Commons blog notes:

    NIN fans could have gone to any file sharing network to download the entire CC-BY-NC-SA album legally. Many did, and thousands will continue to do so. So why would fans bother buying files that were identical to the ones on the file sharing networks? One explanation is the convenience and ease of use of NIN and Amazon’s MP3 stores. But another is that fans understood that purchasing MP3s would directly support the music and career of a musician they liked.

    The next time someone tries to convince you that releasing music under CC will cannibalize digital sales, remember that Ghosts I-IV broke that rule, and point them here.

Wednesday, February 11, 2009

The Zodiac Race

Onitsuka Tiger (or Asics as you may know them) are celebrating their 60th Anniversary and to do so have launched The Zodiac Race. Ok, so the Zodiac Race is really a ploy to promote their new Japanese Zodiac inspired range of shoes, but I still love it. Hand-in-hand with a nice addition to their site, they've also gotten Amsterdam Worldwide to created a short animated movie, which is brilliant!

check it out...

Tuesday, February 10, 2009

Hard Disc goes to the Dark Side

Spotted this on [Geeks Are Sexy], enjoy.