I spotted this over on MarketingVox and was seriously surprised. It would appear that Google is testing a feature that allows users to hide unwanted ads in their search results. By using a standard X button in the upper righthand corner, users can kill unwanted sponsored ads. Currently only available as part of Google SearchWiki and only available to certain users, it lets users boost the organic listings up that are most relevant to their query.
Crazy. I'm not sure I get it, except that an interesting point is raised - it's a clear line to user governed Quality Score. Interesting times ahead.
Tuesday, February 17, 2009
Google lets users kill their ads!
Monday, February 16, 2009
Design a coin
Matthew Dent recently re-designed the UK’s coinage and in conjunction with this The Royal Mint has just launched a competition to design commemorative coins for the London 2012 Olympics. Entrants choose from 1 of 27 Olympic sports ( but not athletics or cycling, as these will be part of a Blue Peter competition), download a template and get designing. The competition is open until Friday 24th April and you can enter as many times as you like.
Winners will receive £1,000 and get to have their coin in circulation by 2010. The most interesting thing is that this is just a single example of a new growing trend of utilising the public to rebrand, redesign or innovate products and services. Walkers are probably the highest profile example, with the public not just suggesting but also choosing a new flavour of crisp for the brand.
I for one think it’s great. With the ever increasing adaptation of Social Media by all parts of society, this is just an example of businesses showing their willingness to listen to their customers. Long may it continue.
Sunday, February 15, 2009
Sunday Links
Aside from Digitology I also write on the Cybercom Blog, and one of our regular features is Friday's Best of the Web. I love helping to put this together as it gives me a chance to have a good dig around the net to find what's new, innovative, excellently designed or just lots of fun. Unfortunately we only feature four items and I always mind that I have a load of extra sites/ads/virals etc. that don't get used. So I decided to share them with you. Every Sunday I'll stick up links to everything that didn't make it.
So without further delay........
Seed Magazine
IKEA
Johnny Walker - The Striding Man Society
Casio - CA001
Saturday, February 14, 2009
Cybercom wins Agency of the Year
Great news last night at the DMAs, with Cybercom winning Agency of the Year 2009. I'll update with a full list of winners tomorrow.
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