In an exciting add-on to the already hugely successful 'Eyebrows' campaign, from Cadbury, users have been invited to participate in a communal event on the MSN Homepage called JiveBrow09. Using webcams, users can record their own 'Eyebrow Jive' and stream it straight onto the MSN Homepage. The main event, The JiveBrow Dance, will take place this Friday (27th February), alongside a host of other activity created by Hyper, Cadbury's Digital Agency. Users can also utilise a new 'Eyebrowser' application to put some dancing eveybrows on any page on the web.
All-in-all there is a major drive to capitalise and leaverage the initial success of the eyebrows video (which recieved over 4 million views in its first two weeks live) created by Fallon. Dairy Milk brand manager, Sandie Dilger, has said, "We really wanted our online activity to allow people to get involved with the ‘eyebrows' campaign themselves."
Tuesday, February 24, 2009
Let everyone's eyebrows dance!
Monday, February 23, 2009
42 Below Vodka Numa Numa
Shocking viral video from 42 Below Vodka...
Not only must you question the age of the guys in the video (and it's an alcoholic beverage lets not forget) but for such a low budget production, it unfortunately looks, well very low production. Media Consultant Martin Thomas has said that the creative cost was a mere NZ$500. I question how it even cost that much. The New Zealand vodka brand usually do some really nice work, this is not some of it.
Sunday, February 22, 2009
Sunday Links
And the sites/ads that didn't make this week's Friday's Best of the Web are........
Electoral Commission: Getting Ready
Bus Slogan Generator
Hooky Interactive
Saturday, February 21, 2009
Friday, February 20, 2009
A site to make you smile - UNIQLO Parka Style 1000
This is probably my favourite UNIQLO campaign and site to date. As soon as you get to the site you are bombarded with happiness and positivity. Fun, happy, dancing people and all in the name of fashion. If I owned a clothes store or brand, this is exactly how I would want my products positioned.
Fantastic work!
Oh, and check out the site intro - that is a brilliant way to keep you occupied while the site loads.
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