Digitology - The Digital Marketing Blog

Tuesday, February 24, 2009

Is this a sign of hard times...

I just saw a tv ad for Mindshare on 3e. I'm fairly sure I've never seen an ad on Irish tv for any high profile marketing or media agency. Actually, correction, for any marketing or media agency. Is this a signal of particular hard times for Mindshare? Or perhaps they're ahead of the game and next week Ogilvy will have a spot during Champions League half time? Doubtful.

Let everyone's eyebrows dance!

In an exciting add-on to the already hugely successful 'Eyebrows' campaign, from Cadbury, users have been invited to participate in a communal event on the MSN Homepage called JiveBrow09. Using webcams, users can record their own 'Eyebrow Jive' and stream it straight onto the MSN Homepage. The main event, The JiveBrow Dance, will take place this Friday (27th February), alongside a host of other activity created by Hyper, Cadbury's Digital Agency. Users can also utilise a new 'Eyebrowser' application to put some dancing eveybrows on any page on the web.

All-in-all there is a major drive to capitalise and leaverage the initial success of the eyebrows video (which recieved over 4 million views in its first two weeks live) created by Fallon. Dairy Milk brand manager, Sandie Dilger, has said, "We really wanted our online activity to allow people to get involved with the ‘eyebrows' campaign themselves."

Monday, February 23, 2009

42 Below Vodka Numa Numa

Shocking viral video from 42 Below Vodka...

Not only must you question the age of the guys in the video (and it's an alcoholic beverage lets not forget) but for such a low budget production, it unfortunately looks, well very low production. Media Consultant Martin Thomas has said that the creative cost was a mere NZ$500. I question how it even cost that much. The New Zealand vodka brand usually do some really nice work, this is not some of it.