You should have seen this

There are certain things the internet has allowed the world to share. Technological advancement, breaking news stories, home and job searching and, not forgetting, instantaneous communication of data in all its forms.

Big deal though, you knew this.

But consider everything else the internet has given us. All the memes, the viral videos, the flash games, the wickedly cool microsites.... all of it. And that's where Greg steps in. This is perhaps one of the best lists I have ever come across. This is.....

"Greg Rutter's Definitive List of The 99 Things You Should Have Already Experienced On The Internet Unless You're a Loser or Old or Something (in no particular order)...."

Happy Friday folks :)

The Unseen Video

This may be the most unique video you will ever see, every time you see it. The Unseen Video is a constantly changing, geo-specific music video for Mike Milosh's - You Make Me Feel, which is driven and created every time you see it based on your location and the current weather.

Daniel Scheibel, one of the creators, explained, "we wanted to create new synergies between the music, the video and the surroundings of the viewer. Every little change in your environment ensures that you will never see the same video twice. The look of the video might slightly change within an hour, but will have a whole new character in a few months."

Celebrating The White Album

Last September (dunno how I missed it), Mojo did a really cool UGC style microsite celebrating the anniversary of The Beatles White Album. The site lets users place their own message into a "homemade" video recording of the Beatles and send it to friends. Basically it plays through as if it were a normal recording of the Fab Four, back in the day, but at the end you can catch a glimpse of John's notebook with your words in it. Really well done.

Sorry, no musicians

No doubt you've all seen the (extremely annoying) Iggy Pop ads for Swiftcover.com car insurance. Well funny thing, as it turns out, Swiftcover don't actually cover musicians. So looks like there might be a bit of bother for them. According to the Advertising Standards Authority, there have been 12 complaints from musicians who have been refused cover, while all their ads feature on of the most recognisable musicians in the world.

Someone somewhere screwed up. It does beg the question though - how often do your marketing people talk to your product or legal people? I'd hope all the time to be honest. I for one know that all the clients I deal with have strict policies on how, where, when and what can be used to advertise their products/services, and that's aside from the individual clauses, disclaimers and exceptions that any given product or service may have.

Anyway, like I said, someone somewhere screwed up. Now Swiftcover will have to live with a raft of these videos popping up (and remember, nothing dies on the net!)...

Is this a sign of hard times...

I just saw a tv ad for Mindshare on 3e. I'm fairly sure I've never seen an ad on Irish tv for any high profile marketing or media agency. Actually, correction, for any marketing or media agency. Is this a signal of particular hard times for Mindshare? Or perhaps they're ahead of the game and next week Ogilvy will have a spot during Champions League half time? Doubtful.