Fallon's Comic Relief Ad

Fallon have brought together just about every recognisable character from modern advertising - Captain Birdseye, The Honey Monster, the Pepperami etc. etc.

Definitely a must see for anyone who has ever owned, or stood near, a tv!

3D Baseball Cards

There has been a definite move by a number of high profile business to encorporate augmented reality / immersive visual elements to their products, and I for one am seriously excited about it. Lego and GE Smart Grid have both done it fantastically, but it may be Topps Baseball Cards that are set to blow eveyone out of the water. Their new '3D live' Baseball Cards are being billed with the ability to 'put players in your hands'.

While on the Topps site, if a user holds one of their '3D live' Baseball Cards infront of their web-cam they will be able to see a 3D representation of that player come to life. News is that the player will also perform a number of 3D animations - pitching for pitchers, batting for batters etc.

Total Immersion, the guys behind the '3D live' Baseball Cards technology have a great site, filled with more info on the hows and whys.



Thanks to Sheena here in the office for sharing this one :)

The Return of JD Quench, Again!

Check out Richie's coverage of the return of our favourite thirst quenching hero, JD Quench.

No designer necessary!

Google's words, not mine; but this is the main focus of the call to action for Google's new display ad builder tool. Having said that, any way that costs can be kept down are worth considering these days. Having tried it, I can, however, say that this is definitely not one of them.

I find the tool itself lacking. No matter how good your design skills the functionality is simply not there to produce ads worthy of any brand I know of. Not surprising then that Google have launched a competition to encourage its use. There is $1,000 of Advertising up for grabs from Google to let them see just how creative advertisers can be using this tool.

The first place winner, based on the creativity of their ad and innovation in using the tool, will win $1,000 in AdWord credit. So if you fancy a go just fill out their entry form. Entries close March 24.

USB Cable Card Reader

For once I've decided to share a bit of technology not because I think it's awesome or cutting-edge, but instead because I think it's totally pointless. Someone has come up with the idea to combine a USB cable and the memory card reader - the 2-in-1 SD(HC) Card Reader Cable. All I ask is why?

This is a mini USB cable containing an integrated SD card reader lying mid-way between the two ends. So basically you have a regular USB cable but when you put a memory card into the reader data transfer is disabled between the connected USB device and the PC, however charging will continue as normal.