Top Brands on Twitter

Brand Republic have a list of the top 100 brands mention on Twitter, and whether or not they have an active Twitter presence. Interesting to see just how many of the top 100 don't actually Tweet themselves. Especially companies like Apple, Microsoft, Coca-Cola and Sony.

Be Careful What You Do With Your Old Hard Drive

The British Telecom's Security Research Centre recently carried out a joint security study with the University of Glamorgan in Wales, Edith Cowan University in Australia and Longwood University in the US. They bought 300 hard drives on eBay, originating from the US, UK, Germany, France and Australia. A proportion of the drives were formatted, but none were done with a destructive format and many contained easily recovered files.

100 of the drives turned out to contain extremely confidential information such as building blueprints and launch procedures for the Lockheed Martin's surface-to-air missile defense system. Other drives included everything from medical records, x-ray images, patient photos, confidential letters and confidential corporate information detailing a 50 billion currency exchange.

So the moral of the story is that if you're selling or throwing out your old hard drive, you better remember to perform a destructive, all-zeroes format.

via Daily Mail

Your Blog - Top of the World!

I have three simple questions:

1. Are you a Blogger or Tweeter?
2. Would you like to see yourself at the roof of the world?
3. What would you say if I told you all you had to do was suggest a cool digitasl strategy for a charity?

No brainers, right?

Well here it is, the simplest, most easy, and only, way to get your Blog or Tweet to the roof of the world, Mount Everest!

I work for Cybercom and we have been lucky enough to be given the chance to work with Gavin Bate, one of the most inspirational people on the planet. What do we have to do? All we have to do is the stuff we love doing - blog, tweet, code, optimise and market. What is Gavin doing? Well aside from running www.movingmountains.org.uk (an absolutely incredible charity), aside from making his 5th attempt to reach the highest peak on earth, aside from doing just about everything humanily possible to make the lives of those less fortunate just a little bit better, aside from all that, he's giving one lucky Blogger or Tweeter the chance to send him a message with their name and their Blog/Twitter URL where he will photo them on top of the world!

Seriously, how cool is that!

Get the full story here, but in a nut shell it goes like this...

Gavin is an expert mountaineer but he isn't a digital marketer, cyber guru or online addict. So Gavin needs help and has asked for ideas from the Irish digital community to promote his current summit bid (eventful). Why would you want to do that though? Well as Gavin said himself, "Unlike many of the climbers out here I don't really need to stand on a bit of real estate over 5 miles up in the sky. My sole reason for doing this is to raise money and the profile of my Charity www.movingmountains.org.uk "

So what do you need to do?

Gavin wants killer ideas that will help him promote his website (and donation page). In return Gavin will promote you from the top of Mount Everest by way of a picture with your blog's name on it or via an audio blog mentioning both your name and your blog's name.

Just send a link to your blog post of promotional ideas by Tweet (@gavinbate or @cybercom using #cyb10) and may the best blogger win!

Download a Car

The good people at Mitsubishi are offering you the chance to download a car. Seriously. Well kinda.

Basically the marketing folks over at Mitsubishi HQ have realised that downloading movies, tv programs etc. is now fairly mainstream and not restricted to über geeks. So for their latest promotion Mitsubishi have hidden 30 different parts of its new Colt car throughout a selection of torrent sites, P2P-networks and some non-torrent sites. Basically the first person to find all the parts and put them together, gets a free brand new Mitsubishi Colt - in assembled form thankfully.

The promotion is being launched at today's Barcelona Motor Show. If you want to take part just pop over and register at Bajateuncoltgratis.com. Of course you'll need to tell them you're Spanish.



Apologies if you're Spanish is rusty.

I got this via my mate Gav - cheers dude

Malibu's "Island Melon"

I got an email from Francois in Great Works today about the new Malibu Rum campaign for their "Island Melon" flavour. Definitely worth checking out - two great ads and a fantastic microsite. Make sure you have a (few) goes of the free mobile bowling game that they've created to celebrate the new bottle.

This is the first of the new ads:



And you can check out the second here.