HD Camera Phone Part 2

You may recall my post about the new Samsung camera phone that features a built in HD camera. Samsung created a video that made it seem like the phone disappeared, and posed the question - how did they do it. Finally the answer is revealed...

(watch some of the suggestions - hilarious stuff)

Papermotion

Papermotion is the latest example of an augmented reality technology. The system allows newspaper readers to digitally interact with advertising. Developed by the French company Total Immersion in collaberation with the Australian Dreamscape Group, Papermotion should be the first mass produced augmented reality product that can be utilised on a campaign by campaign basis.

Total Immersion are also currently working on a campaign with 20th Century Fox for the film Night At The Museum 2. This is due to go live on 17 May. "The fact that consumers can literally interact with our print advertisements in a way they never have before was a big selling point for us," said Marc Wooldridge, managing director of 20th Century Fox.

Crazy New Coke Ad

Happiness Factory I get. It's fun, it's got history, there's a story, it develops. Sure it's a little wacky, that crazy world going on inside a coke machine, but at the same time it makes sense - there is some sort of believability in it. Then Coke comes out with this...



I need someone to explain it to me. I really do. Where did it come from and what is it all about exactly? I just don't see how it fits in with anything else Coke are doing.

---UPDATE---

I completely missed that this ad is part of a much larger campaign. The music for this ad was done by the genius Calvin Harris! (interview below) and there's a fantastic microsite too! The funny thing is, after messing around with the site for a while - I totally get this ad, and I'm really starting to love it.

Jane Russell’s Original Irish Handmade Sausages

I had the pleasure yesterday evening to be invited to a little offline digital get-together organised by Jane Russell from Jane Russell’s Original Irish Handmade Sausages. The event was a simple meet, eat and greet by way of a roof top terrace BBQ. Jane has just launched a new range of (fantastically delicious) homemade sausages and wanted to share them with some bloggy types (which apparently I'm one of - who knew?).

Hosted in the always enjoyable Odessa Club, this was a great event. Though don't think for a moment that I'm swayed by the awesome free samples that Jane was kind enough to give us. There was an impromptu interview done by social guru Darragh Doyle (a big thanks to Darragh for the introductions), and as soon as I can get my hands on it I'll pop it up.

Jane has taken the bold (though increasingly sensible) option of engaging the digital and social media community to help get her brand out there. So don't be surprised as, over the coming months, you start to see Jane moving into the digital social media world. I for one can't wait - everyone needs to try their scrumptious sausages.

Pop down to Listons, Morton's in Ranelagh or Donneybrook Fair, in either Donneybrook or Greystones, to pick up some now.

Seth Godin: The Tribes We Lead

This is yet another fantastic TED video that I have to share. Here Seth Godin talks about the way in which the internet has moved from being a tool of mass communication and gone full circle to restoring the age-old human dendancy of forming tribes. Essentially being driven by the Social Media boom, Seth argues that the drive to share ideas and values, creates tribes that allow ordinary people to lead and create change. As a massive advocate of this movement, Seth rges everyone to become part of a tribe, or multiple tribes, and make changes happen.



In case you don't know who Seth Godin is (perhaps because you've been living in outer space for several years?); TED describe Seth as "an entrepreneur and blogger who thinks about the marketing of ideas in the digital age". For everything you'd like to know just visit http://www.sethgodin.com/sg/.

For other TED video that I like see here and here.