Tuesday, May 12, 2009

Seth Godin: The Tribes We Lead

This is yet another fantastic TED video that I have to share. Here Seth Godin talks about the way in which the internet has moved from being a tool of mass communication and gone full circle to restoring the age-old human dendancy of forming tribes. Essentially being driven by the Social Media boom, Seth argues that the drive to share ideas and values, creates tribes that allow ordinary people to lead and create change. As a massive advocate of this movement, Seth rges everyone to become part of a tribe, or multiple tribes, and make changes happen.

In case you don't know who Seth Godin is (perhaps because you've been living in outer space for several years?); TED describe Seth as "an entrepreneur and blogger who thinks about the marketing of ideas in the digital age". For everything you'd like to know just visit http://www.sethgodin.com/sg/.

For other TED video that I like see here and here.

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