Spotted these two ads from Burger King advertising thei new late night opening. Fun and engaging for a fastfood chain. Worth a look.
It would seem that the new buzz tool in town is Augmented Reality. Yesterday we had a great mobile shooter game, last week we had the music video and the week before the Papa John's Camero AR experience. So what next? Well yesterday evening I spotted this cool AR app from the guys at Glasses Direct.
This is also extremely practical (as demonstrated by several people in the office who immediately emailed around themselves in stylish new frames!).
Basically, Glasses Direct, a company who sell prescription glasses online, have launched an augmented reality app that is designed to help users choose the right pair of glasses. By accessing their Glasses Direct Video Mirror, users use their webcam to watch a live video of themselves wearing any of the available glasses on the site. Nifty! So in full 3D you can see how the glasses suit you without having to get up from your pc.
Using facial recognition software, the app places a virtual pair of glasses on your face. Then you can move your head around and see the glasses from every angle. You can also use their app to post your picture to Facebook to get friends' opinions on your new frames.
The app was created by FittingBox.
Cheers to my mate Nick who sent this to me. You have to watch the whole thing, and note the growing enthusiasm that people have to get involved as the whole thing builds. Just brilliant.
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