A really interesting advertising campaign from SOL in Norway. Essentially copywriters monitor site content within a live environment and create comments and illustrations in real time. To give the whole thing a personal touch, everything is presented in a handwritten style, copy and drawings.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxIdctPoR1dGSSk9yxIJ0-1iFaMGGuQiemRZ_ynzmBxV_VQSjYZ2sjDeIBMLDqQScv5KFgSfNllLXhPG9BSB1CZQQZm_hKF2QeRcuY5FdA-5DX_kOHS2hJkce-KydmMvIMjy_NpYvYe2ZX/s400/live17.gif)
Thanks to Claire for passing this on.
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