Digitology - The Digital Marketing Blog

Tuesday, June 23, 2009

Honda: Dream the Impossible

Honda have put together a series of documentary films called Dream the Impossible. They describe their company as believing in the Power of Dreams with a rich history of making impossible dreams come to fruition. The purpose of the films is to document Honda's advancement as a company. There are currently three films up, and all are worth watching if you want to be inspired or motivated to think beyond the now.

Mobility 2088

Failure: The Secret to Success

Kick Out The Ladder

Orange: Glastonbury Mobile App

I posted at the beginning of the month about Orange's great 'Spot the Bull' competition to win tickets to Glastonbury (check it out if you haven't already!). With the festival starting this Wednesday Orange have released their latest addition to their Glastonbury sponsorship, the latest version of the GlastoNav Mobile App.

GlastoNav, produced in association with the Guardian Guide, is a free mobile app that provides fans with an interactive guide to the festival. The app gives users stage times, the full festival line-up, the ability to create their own schedule for the weekend and an interactive map of the site. On top of this there's also a wealth of festival news, advice and alerts. It also allows users to share their schedule with their friends using the app.

The fun doesn't stop there though. At noon every day a ‘bull' icon will appear on the interactive map. Users just need to get to that spot to find a life-size bull with a code word written on the side. They then click on their map to be in with a chance to win exclusive VIP access to the Pyramid Stage for one of the featured performances.

Spencer McHugh, brand director, Orange UK, said "Orange GlastoNav is the best way to plan the perfect Glastonbury weekend, and sharing your schedule with friends means you will never miss meeting up for your favourite bands."

As a bonus Orange has also entered into a partnership with Bauer for everyone who downloads the app to get 50% off an annual subscriptions to Q Magazine.

Glastonbury starts on the 24th June.

Google Voice Now Has 1 Million Numbers!

There was some really big news last month when Google went ahead and reserved 1 million phone numbers. Following months of beta testing, this looks like the first sign that Google Voice may finally be ready to roll out. Going back to March of this year, Google annonunced it's latest service - Google Voice (their development plan for GrandCentral which was acquired in 2007) - a service that would allow users to unify all their phone numbers (work, personal, home, mobile etc.) into a single number.

Up until now GrandCentral has been opperating in Beta, but these 1 million numbers (all of which are level 3 numbers) surely indicates that Google are close to adding a significant amount of additional users. Unfortunately a Google spokesperson would only say "as a matter of policy, we typically do not comment on contracts with third-party technology suppliers."

Beyond unifying all your number, Google Voice proposes a number of new, really cool, features. Pop over to the Google Voice site and check them out (via handy YouTube videos!).