Billy Jean Moonwalk FlashMob

Last Friday at Liverpool Street Station (the same location as the T-Mobile FlashMob) an impromptu FlashMob came together to pay tribute to the late Michael Jackson. The event was sparked off earlier that morning by Rob Manuel, founder of web pranksters b3ta.com, who Tweeted "If I claimed there was a mass moonwalk being organised for 6pm at Liverpool Street Station would anyone believe me?".

This was then picked up by @Markcorrigan. The rest so they say, is history (I could have gone with a really bad pun there!)

Augmented Reality By Hand

It seems stupid but I had never even thought about doing Augmented Reality with drawn symbols. Of course it makes sense once you see it, and in my mind lends itself to something more - perhaps some sort of Augmented Reality based game where users had to discover symbols or solve problems, to see what's hidden in the code.

Google Voice: Update

Last Tuesday I posted about Google Voice, Google's phone and voicemail management system. Essentially this is Google's offering to allow you to unify all your telephones - including mobile, home, and work phones, into a single phone number. Previously the service was only on offer to existing GrandCentral customers. However, as of Thursday, Google are now rolling out invitations to everyone who requested an invite. Full details are available over on the Google Blog.

Adsense Opens For iPhone and Mobile Applications

Last Wednesday Google announced that Adsense was expanding to the iPhone and other mobile application platforms. A trial program has been in place with a small group of publishers such as Sega, Shazam, and Urbanspoon since April, to test and trouble shoot the new service. While the current offering will still be in beta, Google says that they see this as a way for developers to be rewarded for their work, and also to extend their contextual ad network.

Of course for advertisers, this means that the opportunity is now available to expand existing Adwords campaigns into various mobile applications. Some of the benefits that are offered are targeting traffic from specific applications and locations, and of course, targeting by specific keywords and categories.

The following is a testimonial from Howard Steinberg, Business Development Director at UrbanSpoon:

Display Advertising: Click for Fun

Cheers to Brian for sending this one around the office. Perhaps a perfect example of how to drive huge interaction rates, brilliant engagement times and, ultimately, grab attention and retention within your consumers.