Augmented Reality: London Tube Map

This is the latest example in a rapidly growing list of practical Augmented Reality applications that I have found. In this example the new iPhone 3GS can be used to navigate to the nearest London Tube station.

Ally Bank - Would You Like a Pony?

A clever and humorous ad for banking? Hard to believe I know, but sure enough Ally Bank and BBH have done just that.

Sunday Chilled

Why of why is there no where in Dublin to listen to music like this on a Sunday afternoon? Someone needs to start doing a jazz-fusion afternoon club.

Brüno's Australian Premier Hijacked

Sasha Baron Cohen's shock character Brüno, had his premier hijacked by an impersonator who was sent in by Nando's to promote their newest Piri-Piri sauce. Funny stuff, especially the look on Baron Cohen's face towards the end of the clip.

New Compare the Meerkats Ad

Everyone's favourite entrepreneurial, aristocratic, Russian Meerkat is back. Billionaire Aleksandr Orlov is back with the latest ad for his Compare the Meerkat site (not to be confused with Compare the Market!).



This is more fine work from Compare the Market's creative agency VCCP, and brings Aleksandr back to perform a Punch and Judy-style puppet show, complete with a baton-wielding fight scene. The ad will launch on July 5th and run on ITV1, Channel 4, Sky 1, Five, ITV2 and ITV3.

Aleksandr states:
"Despite many fans of previous advert, peoples still making mistake. New ad will let peoples know about my meerkat business, not other website, Comparethemarket.com, which is for humans searching for cheap deals on their car insurance."

The ads have had a massive resonance with the public and aside from boasting quotes on the site by 80% (according to the company), the ads have also driven a huge interest in the animals as pets.

Within other online channels the campaign is showing equal success with nearly 480k fans on Facebook and over 18k followers on Twitter.