Outdoor Video Projection

This is just too good not to share (for anyone that hasn't seen it - it's several months old to be honest). It was created by urbanscreen.com and is a "facade projection" installation that they produced. The piece is called 555 KUBIK - "How it would be, if a house was dreaming".

Art Director, Daniel Rossa, said " The conception of this project consistently derives from its underlying architecture - the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers "Galerie der Gegenwart". Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves - describing the constitution and spacious perception of this location by means of the building itself."



Technical Director: Thorsten Bauer
3D Operator: David Starmann
Sound Design : Jonas Wiese

Display Advertising: Interactive

This is a great example of an interactive Banner Ad for a banking product. The ad is for ANZ Now and was created by M&C Saatchi Australia.

There was also a television commercial, known as 'Credits', which features one of ANZ's Small Business Specialists. The ad can be viewed here.

Google Street View - Japan

This is a fantastic animated video from the Google Street View Japan people. Explains the whole Street View process perfectly and is looks stunning too. Absolutely loving this video!

Augmented Reailty: Yelp Monocle

At the end of August Yelp released what is the first iPhone Augmented Reality app. The latest version of Yelp allows users to access a features called Monocle. The app gives you a real time overlay of Yelp's business listings within your field of view, utilising the iPhone's digital compass and GPS to provide geo-location.

The most interesting thing about the app is that it's actually an Easter Egg activated by shaking the handset three times. The feature is considered an Easter Egg as Apple don’t actually provide an open API to allow developers to access a live video feed from the iPhone’s camera. This essentially makes it impossible to develop Augmented Reality apps for the iPhone without hacking their software development kit. The Yelp app is available to download here.

Mashable's Jenn Van Grove demonstrates Yelp here...



Also check out Jenn's personal blog here.

Contagious Magazine

For those unfamiliar with Contagious Magazine, it's just about one of the best publications (online and offline) that you can lay your hands on. Contagious describes its purpose as being "to explore the shifting relationship between brands and consumers, to predict the impact of new technologies and to make sense of the fragmenting media landscape". Contagious says it "exists to simplify and to advise. It is the global marketing industry’s early warning system; an intelligence resource for those attempting to stay ahead of all this change". Contagious comes out quarterly with a free DVD showcasing over 100 pieces of creative work per issue. The DVD highlights each of these campaigns in a ‘challenge/solution/results’ format.

The following video is the Q3 promo featured on the most recent issue's DVD. Shown are Ken Block's DC csampaign, Evian's Skating Babies and the Nike Paul Rodriguez 'Today Was a Good Day' ad. Also shown are previews of some augmented reality features and a Technophilia showcase.



If you enjoyed this, check out Contagious's YouTube channel.