This is an example of an that pulls in two customised Twitter feeds, based on keyword searches of the micro-blog. It was created by Weapon7 for the charity FAS Aware.
The banner aims to increase awareness of Foetal Alcohol Syndrome. It pulls in live tweets that includ the phrases ‘I need alcohol’ and ‘I am pregnant’. The call to action is: Block Alcohol. When clicked, the message "When alcohol is removed, so is the risk of Foetal Alcohol Syndrome" is displayed.
What's really interesting about the ad is that you are accessing content that has actually been generated by the general public, and is always updating and refreshing itself. From a technical point of view it was necessary to create a tool that would search Twitter for tweets containing the phrases required.
Weapon7 describe the digital strategy as creating connections with young women, and, as Twitter has got sa large and continuously increasing usage, they thought it would be a powerful tool to tap into to make the point. They started with it in mind to find a way to use authentic tweets, as they have stand-out and authenticity.
Creative Director at Weapon7, Jeremy Garner, said "[The campaign] was about real people and how alcohol and pregnancy fits into their lives. We wanted to create an ad that made people think, and allowed them to draw their own conclusions".
Sunday, September 20, 2009
Display Advertising: Utilising Twitter
Saturday, September 19, 2009
Avast Ye Scurvy Doggs!
Ahoy lan'lubbers, unless ye be sailing the murky waters of the underworld, it shud be known to ye that this day, Saturday the 19th day in September, be International Talk Like A Pirate Day. Gar. What'ever business ye be carryin' on with be sure to remember that ye must do it in proper tone and language.
All the words that'd be there to explain it all can be found here, me hearties. Or if ye be not with the smarts to read, listen to Cap'in who be responsible for dis gran' day.
Aaarrrrrr for those first mates what be on the Book o' Faces, listen to me words carefully. Go to the bottum o yer page and look for the secret clicker that be marked with words 'English (UK)'. Press yer cursor over these strange words and a pop-up will appear there right before yer eyes. Find the place that be sayin' 'English (Pirate)' and press it. Then ye be seeing yer Book o' Faces in a whole new light. Good luck ye scurvy doggs. Garrrr.
Friday, September 18, 2009
Interbrand's Top 100 Global Brands 2009
When it comes to the world's biggest brands, the interesting stuff usually never involves the top 5. It's far more interesting to look at midtable battles. The ribvalries and one-up-manships that go on between 50th and 20th places. This year it looks like Google have scored the biggest rise in brand value, with a 25% increase on 2008 estimated brand value. Google now sit at 7th place with a value of nearly $32bn. Not far off them, Amazon grew an wxtremely healthy 22% to almost $8bn.
As has been the trend over the last decade, technology companies have seen huge growth, however it may be the retail brands such as Zara and H&M that are the biggest surprises, both increasing their brand value despite the recession. That said, the recession has had a negative effect on many brands; including Morgan Stanley, HSBC and American Express, who all saw major drops.
Sitting in the revered top five sector, Coca-Cola remains the world's most valuable brand for the 9th year in a row, at $69bn.Rank Brand 2009 Value $m %change 08 Country 1 Coca-Cola 68734 3% US 2 IBM 60211 2% US 3 Microsoft 56647 -4% US 4 GE 47777 -10% US 5 Nokia 34864 -3% Finland 6 McDonald's 32275 4% US 7 Google 31980 25% US 8 Toyota 31330 -8% Japan 9 Intel 30636 -2% US 10 Disney 28447 -3% US 11 Hewlett-Packard 2496 2% US 12 Mercedes-Benz 23867 -7% Germany 13 Gillette 22841 4% US 14 Cisco 2230 3% US 15 BMW 21671 -7% Germany 16 Louis Vuitton 21120 -2% France 17 Marlboro 1910 -11% US 18 Honda 17803 -7% Japan 19 Samsung 17518 -1% S. Korea 20 Apple 15443 12% US 21 H&M 15375 11% Sweden 22 American Express 14971 -32% US 23 Pepsi 13706 3% US 24 Oracle 13699 -1% US 25 Nescafe 13317 2% Switzerland 26 Nike 13179 4% US 27 SAP 12106 -1% Germany 28 Ikea 124 10% Sweden 29 Sony 11953 -12% Japan 30 Budweiser 11833 3% US 31 UPS 11594 -8% US 32 HSBC 10510 -20% Britain 33 Canon 10441 -4% Japan 34 Kellogg's 10428 7% US 35 Dell 10291 -12% US 36 Citi 10254 49% US 37 J.P. Morgan 9550 -11% US 38 Goldman Sachs 9248 -10% US 39 Nintendo 9210 5% Japan 40 Thomson Reuters 8434 1% Canada 41 Gucci 8182 -1% Italy 42 Philips 8121 -2% Netherlands 43 Amazon 7858 22% US 44 L'Oreal 7748 3% France 45 Accenture 7710 -3% US 46 eBay 7350 -8% US 47 Siemens 7308 -8% Germany 48 Heinz 7244 9% US 49 Ford 75 -11% US 50 Zara 6789 14% Spain 51 Wrigley 6731 10% US 52 Colgate 6550 2% US 53 AXA 6525 -7% France 54 MTV 6523 -9% US 55 Volkswagen 6484 -8% Germany 56 Xerox 6431 1% US 57 Morgan Stanley 6399 -26% US 58 Nestle 6319 13% Switzerland 59 Chanel 640 -5% France 60 Danone 5960 10% France 61 KFC 5722 3% US 62 Adidas 5397 6% Germany 63 Blackberry 5138 7% Canada 64 Yahoo! 5111 -7% US 65 Audi 510 -7% Germany 66 Caterpillar 54 -5% US 67 Avon 4917 -7% US 68 Rolex 4609 -7% Switzerland 69 Hyundai 4604 -5% S. Korea 70 Hermes 498 1% France 71 Kleenex 4404 -5% US 72 UBS 4370 -50% Switzerland 73 Harley-Davidson 4337 -43% US 74 Porsche 4234 -8% Germany 75 Panasonic 4225 -1% Japan 76 Tiffany & Co. 40 -5% US 77 Cartier 3968 -6% France 78 Gap 3922 -10% US 79 Pizza Hut 3876 -5% US 80 Johnson&Johnson 3847 7% US 81 Allianz 3831 -5% Germany 82 Moet & Chandon 3754 -5% France 83 BP 3716 -5% Britain 84 Smirnoff 3698 3% Britain 85 Duracell 3563 -3% US 86 Nivea 3557 5% Germany 87 Prada 3530 -2% Italy 88 Ferrari 3527 0% Italy 89 Armani 3303 -6% Italy 90 Starbucks 3263 -16% US 91 Lancome 3235 N/A France 92 Shell 3228 -7% Netherlands 93 Burger King 3223 N/A US 94 Visa 3170 -5% US 95 Adobe 3161 N/A US 96 Lexus 3158 -12% Japan 97 Puma 3154 N/A Germany 98 Burberry 395 N/A Britain 99 PoloRalphLauren 394 N/A US 100 Campbell's 381 N/A US
Thursday, September 17, 2009
Countdown to Arthur's Day
16th September, 17:59 - the countdown is really on now folks. In just one week’s time, Dublin will be transformed into the epicentre of music, celebration and excitement for Arthur’s Day. Across Ireland thousands of people will be coming together to enjoy live music in over 33 venues across Dublin; including a special concert at the St. James’s Gate brewery itself.
coupled with a digital countdown clock
To get into the spirit of the occassion, people all over Ireland have been adding their names to an on-line petition. The petition was born out out of the Guinness 250 Facebook page, where the suggestion was put to the public - make Arthur’s Day a national holiday!
The Facebook page already has 26,795 fans and the online petition has 6,618 signatures.
So do you know what that means?
Only a quarter of Guinness 250 fans want Arthur's Day to become a national holiday! Seriously folks, what's up with that? Get to the page and get signing now!
Now I'm more then willing to tip my hat to all the loyal fans who already joined the fan page, lets face it, there's been one fan joining every 30 seconds. That's three fans in the time it takes your favourite pint to be poured ;)
So come on fans - sign the petition, who doesn't want another public holiday, especially in honour of such a great man.
Arthur's Day 2009
So where will you be at 17:59 on 24th September? Where will you be for this once in a lifetime moment, to raise a pint of Guinness to Arthur. In fairness, Arthur Guinness and his family were responsible for some of the most well known acts of philanthropy in Ireland and to honour and continue this legacy Guinness have established the Arthur Guinness Fund. The Fund is to enable and empower individuals with skills and opportunities to deliver a measured benefit to their communities. So Guinness & Co. are donating €6 million to the Arthur Guinness Fund. Could there be any better reason to toast the Arthur Guinness?
So all you need to do to join in the Global Toast to Arthur at 17:59 on Thursday 24th September, is get to one of the following venues or pubs (if you want to enjoy world class music), or just get down to your own local, pause a moment, and raise a pint of the black stuff to a truly great man.
To Arthur!
Pubs and Venues
This is the full list of artists that are publicly confirmed for each pub or venue. Now I say publically confirmed because each Pub will also feature 1 or 2 surprise special guests that won't be announced. The only way to know is to be there! Get on to ticketmaster now and get yourself a ticket.
The Academy
Fionn Regan, Imelda May, Paolo Nutini, Richard Hawley, The Kooks
Tripod
Calvin Harris, Jamie Cullum, Mongrel, Soul II Soul, Republic of Loose, Roots Manuva
Vicar Street
Black Swan Effect, OK Go, Razorlight, Reverend and The Makers, Sugababes, The Blizzards, The Magic Numbers
Whelan’s
David Gray, The Hot Rats, Lisa Hannigan, Noah and the Whale, The Enemy, The Undertones, The Wombats
Bruxelles
Jay Jay Pistolet, Jerry Fish and the Mudbug Club
Hogans
Born Blonde, Oppenheimer
Sin É
Concerto for Constantine, Dirty Epics
South William
David Kitt, The Infomatics
Brogans
Jerry Fish and the Mudbug Club, Cherbourg
Café en Seine
Leopold, White Belt Yellow Tag
Pygmalion
Hoarsebox, The Chapters
Spy
Oppenheimer, The Infomatics
Dicey Reilly's
The Chakras
The Baggot Inn
Leopold, Nat Jenkins
The Auld Dubliner
Jay Jay Pistolet, Lumiere
The Palace Bar
Fiona Melady, Sharon Shannon
The Church
Spring Break
The Village
Golden Silvers, The Coronas
The Odeon
Dirty Epics, General Fiasco
Oliver St John Gogarty
Born Blonde, David Kitt
The Temple Bar
Johnny Flynn, Lumiere
Flannery's
Cherbourg, Concerto for Constantine
Dakota
The Chakras, The Chapters
O'Donoghue's
Sharon Shannon, The High Kings
Market Bar
Golden Silvers, Mick Flannery
The Foggy Dew
Noise Control
Eamonn Dorans
White Belt Yellow Tag, Noise Control
The Stags Head
Johnny Flynn, General Fiasco
Mulligan’s
Fiona Melady, Mick Flannery
Doheny & Nesbitt
Eoghan Colgan, Nat Jenkins
The Bank on College Green
Hoarsebox, The Coronas
The Brazen Head
Eoghan Colgan, The High Kings
Whose View & The Best Pizza in Dublin
Last week I had the pleasure of sitting down with the guys behind the site whoseview.ie. Myself and a small group of bloggers and Tweeters were invited over to The Casting Couch to answer the question, what is the best pizza in Dublin?. The task was to blind taste test 6 different pizzas (each in plain cheese or peperoni), comment on all aspects on the pizza, and score them out of ten.
It was a tough job but I felt up to the challenge.
I should probably stop here and fully explain what any of this had to do with the internet.
WhoseView.ie is a review site based entirely on user generated review. You review whatever you want to review and you review it exactly as you want to. An excellent way to understand this is to look at one of WhoseView's most popular reviews todate: Luke's review of The Winding Stair. What you'll gather from this is that the site prides itself on the honesty and openness of its members. Unlike other Irish review sites, there is no moderation in relation to positivity or negativity of a review.
This makes WhoseView a real gem. For once you can be assured that someone's review hasn't been edited or curtailed to reflect more favourably then the member intended. The functionality of the site itself is also a real winner. The site is driven by a principle of user facilitation and user functionality. Members can use the site more like a social network. Add friends, comment on reviews and engage with people who have similar tastes/likes. In my mind this makes perfect sense. You actually get to communicate with other members and get can share your opinion - essential for a review service, and yet this is the first time someone has really done it.
Right, so back to the pizza issue.
I don't eat huge amounts if pizza but I know what I like and there's a big difference between good pizza and bad pizza. In this instant it became immediately clear that there is a kaleidoscope of areas a pizza can fall down, or excel. We considered the base, the sauce, the cheese, the peperoni, the cooking (ranging from burnt to undercooked) and how it all came together.
The results may surprise you... (in reverse order)
6. Godfather’s Leeson Street
5. Apache Pearse Street
4. Hell Wexford Street
3. Four Star Ranelagh
2. Domino’s Rathmines
and in first place: Bianconi’s in Ranelagh
All in all, it was a brilliant night and a lot of fun. The most important thing is that these guys have realised exactly what is needed on a review site. Real, honest, genuine reviews that come straight from people you can see and talk to. Hat tips to you guys, a job very well done.
Posts
