When it comes to the world's biggest brands, the interesting stuff usually never involves the top 5. It's far more interesting to look at midtable battles. The ribvalries and one-up-manships that go on between 50th and 20th places. This year it looks like Google have scored the biggest rise in brand value, with a 25% increase on 2008 estimated brand value. Google now sit at 7th place with a value of nearly $32bn. Not far off them, Amazon grew an wxtremely healthy 22% to almost $8bn.
As has been the trend over the last decade, technology companies have seen huge growth, however it may be the retail brands such as Zara and H&M that are the biggest surprises, both increasing their brand value despite the recession. That said, the recession has had a negative effect on many brands; including Morgan Stanley, HSBC and American Express, who all saw major drops.
Sitting in the revered top five sector, Coca-Cola remains the world's most valuable brand for the 9th year in a row, at $69bn.Rank Brand 2009 Value $m %change 08 Country 1 Coca-Cola 68734 3% US 2 IBM 60211 2% US 3 Microsoft 56647 -4% US 4 GE 47777 -10% US 5 Nokia 34864 -3% Finland 6 McDonald's 32275 4% US 7 Google 31980 25% US 8 Toyota 31330 -8% Japan 9 Intel 30636 -2% US 10 Disney 28447 -3% US 11 Hewlett-Packard 2496 2% US 12 Mercedes-Benz 23867 -7% Germany 13 Gillette 22841 4% US 14 Cisco 2230 3% US 15 BMW 21671 -7% Germany 16 Louis Vuitton 21120 -2% France 17 Marlboro 1910 -11% US 18 Honda 17803 -7% Japan 19 Samsung 17518 -1% S. Korea 20 Apple 15443 12% US 21 H&M 15375 11% Sweden 22 American Express 14971 -32% US 23 Pepsi 13706 3% US 24 Oracle 13699 -1% US 25 Nescafe 13317 2% Switzerland 26 Nike 13179 4% US 27 SAP 12106 -1% Germany 28 Ikea 124 10% Sweden 29 Sony 11953 -12% Japan 30 Budweiser 11833 3% US 31 UPS 11594 -8% US 32 HSBC 10510 -20% Britain 33 Canon 10441 -4% Japan 34 Kellogg's 10428 7% US 35 Dell 10291 -12% US 36 Citi 10254 49% US 37 J.P. Morgan 9550 -11% US 38 Goldman Sachs 9248 -10% US 39 Nintendo 9210 5% Japan 40 Thomson Reuters 8434 1% Canada 41 Gucci 8182 -1% Italy 42 Philips 8121 -2% Netherlands 43 Amazon 7858 22% US 44 L'Oreal 7748 3% France 45 Accenture 7710 -3% US 46 eBay 7350 -8% US 47 Siemens 7308 -8% Germany 48 Heinz 7244 9% US 49 Ford 75 -11% US 50 Zara 6789 14% Spain 51 Wrigley 6731 10% US 52 Colgate 6550 2% US 53 AXA 6525 -7% France 54 MTV 6523 -9% US 55 Volkswagen 6484 -8% Germany 56 Xerox 6431 1% US 57 Morgan Stanley 6399 -26% US 58 Nestle 6319 13% Switzerland 59 Chanel 640 -5% France 60 Danone 5960 10% France 61 KFC 5722 3% US 62 Adidas 5397 6% Germany 63 Blackberry 5138 7% Canada 64 Yahoo! 5111 -7% US 65 Audi 510 -7% Germany 66 Caterpillar 54 -5% US 67 Avon 4917 -7% US 68 Rolex 4609 -7% Switzerland 69 Hyundai 4604 -5% S. Korea 70 Hermes 498 1% France 71 Kleenex 4404 -5% US 72 UBS 4370 -50% Switzerland 73 Harley-Davidson 4337 -43% US 74 Porsche 4234 -8% Germany 75 Panasonic 4225 -1% Japan 76 Tiffany & Co. 40 -5% US 77 Cartier 3968 -6% France 78 Gap 3922 -10% US 79 Pizza Hut 3876 -5% US 80 Johnson&Johnson 3847 7% US 81 Allianz 3831 -5% Germany 82 Moet & Chandon 3754 -5% France 83 BP 3716 -5% Britain 84 Smirnoff 3698 3% Britain 85 Duracell 3563 -3% US 86 Nivea 3557 5% Germany 87 Prada 3530 -2% Italy 88 Ferrari 3527 0% Italy 89 Armani 3303 -6% Italy 90 Starbucks 3263 -16% US 91 Lancome 3235 N/A France 92 Shell 3228 -7% Netherlands 93 Burger King 3223 N/A US 94 Visa 3170 -5% US 95 Adobe 3161 N/A US 96 Lexus 3158 -12% Japan 97 Puma 3154 N/A Germany 98 Burberry 395 N/A Britain 99 PoloRalphLauren 394 N/A US 100 Campbell's 381 N/A US
Friday, September 18, 2009
Interbrand's Top 100 Global Brands 2009
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