Paulaner Oktoberfest 2009

The Irish may be the stout kings of thew world, but when it comes to beer the Germans know a thing or two about brewing. Specifically those clever folk in Bavaria. Luckily you don't need to go all the way to Bavaria to enjoy some of the finest German beers and foods. It's that time of the year again and Oktoberfest is upon us!

The annual Paulaner Oktoberfest kicks off next week on the 8th October and runs for a full 10 days until the 18th. This is the second year that the festival has travelled to Ireland is not to be missed. It's a free event, and is absolutely family friendly. You can experience traditional German fun, food and entertainment. Even better news, for those of us living in Ringsend, is that the Paulaner Oktoberfest will again be located in Dublin’s George's Dock. Perhaps even better news is that the festival will feature its famous marquee (representative of the Munich Oktoberfest), a host of German market stalls, and over 24 Munich barmaids, all aiming to share some German fun, food, entertainment and seriously tasty Bavarian beer. The Paulaner Oktoberfest will also offer visitors a taste of authentic Bavarian brass and dance music from the German group, Mostland Stürmer.

The traditional German market will feature over thirty German speciality food traders, all of whom are travelling to Dublin specifically for the festival. So make sure to try the speciality sausages, meat, Käsealm and candy and ginger bread hearts. The festival will also offer visitors the chance to try Paulaner and Paulaner Non Alcoholic, as well as the special Oktoberfest brew.


Last year over 70,000 people visited the festival and don't expect it to be any different this year. Whatever you do, don't miss this great opportunity.

For more information check out the Paulaner Oktoberfest website, or email info@paulaner-oktoberfest.com

Alternatively, why not join the 190 festival fans already on Facebook?

For a taste of what's to come, check out this video of last years Oktoberfest:

OmniZero.9

I found this great video over on Engadget. A robot turning itself into a red car, how incredibly awesome is that!

This is the OmniZero.9, the latest iteration from Takeshi Maeda of a humanoid looking robot. The robot has wheeled shoulders and knees that allow it to drive around. Its head can also flip back to create a seat for a passenger. OmniZero.9 competed at ROBO-ONE in a number of different categories.

Interactive Advertising: Shelter - Be Happy At Home

These are two online ads for the housing and homelessness charity Shelter. The ads were launched as part of a suite of four different creatives for their “Be happy at home” campaign, promoting their online advice service, Know Your Rights. Each ad features a different scene of someone who is happy at home.

Each advert has the tagline “Be happy at home” with a scrolling ticker tape of things that Shelter’s Know your rights service can help you with, from your rights as a tenant to where to go if you are faced with homelessness.

Lean Mean Fighting Machine is the agency behind the campaign. The media plan concentrated on the social networking sites MySpace and Faceparty, with additional coverage across NME and MTV.

Imogen Wilson, Shelter’s head of marketing and brand, said: “Shelter’s Know your rights website is the only dedicated online housing advice service for young people. Since the site’s launch in 2005 we have successfully supported thousands of young people every year with housing problems. Lean Mean Fighting Machine has come up with a fresh, positive and engaging online marketing campaign which will continue to effectively target young people and make sure they get access to the advice and support they need to help keep a roof over their head.”

Know Your Rights, is supported by The Vodafone UK Foundation. It is the first ever dedicated online advice service for 16-25 year olds. It provides expert, in-depth and practical housing advice online on issues from rent arrears and deposit protection to preventing homelessness.

Axe: Day & Night

Spotted this over on AdGoodness. Great example of how to drive mobile engagement from Lowe Ginkgo.

Fifty People, One Question

Ask as many people as possible the same question and see what answer you get.

Simple, right?



A nice simple idea, with really inspirational results. I loved this the first time I saw it, and it's just as good every time after!

The film was shot on an Canon HV20 with a 35mm adapter, using Indifocus rails on a Matthews M25 tripod. he lens is a Nikon e series 50mm 1.8 Shure PG81 with a Zoom h4 unit.