If you're not Irish you'll miss a few of the references, but I'm sure the humour won't be lost. This is perhaps one of my favourite YouTube videos of the last 6 to 12 months. A fantastically well written and well produced song, and video, celebrating one of Ireland's favourite RTÉ Newspeople, Sharon Ní Bheoláin.
Today I had the pleasure of attending Damien Mulley's Online PR Training Course. Expect a full blog on it tomorrow, for now however, there are three video that I wanted to share with you. These are great international examples of how top brands are approaching advertising in completely different ways.
First up is NikeFootball's latest tv ad from Italy. Nike's approach is a hi-tech combination of stunning graphics and straight out football skill.
The second video isn't actual an ad but is definitely brilliant (inho). Levi's sent these cool pop-up closets to six popular fashion magazines in the Netherlands and Belgium. The fold out drawers were filled with several items from the new Levi’s collection.
Finally, the third video I have for you comes from Diesel. Diesel have gone a completely different route, and while this is a proper video ad, it relies completely on copy. This is brilliant copywriting and shows that you don't necessarily need huge sums of money to make a great video.
A startling insight into advertising and inspiration, Doug PrayArt&Copy is one of the best films that I've seen, not just last year but ever! Pray shows a true gift in being able to open up a world that many feel is inaccessible to those not part of our industry. This is a window into work and wisdom of some of the most influential advertising creatives ever - a glimpse into the genius of the people who have shaped the way we think about the world around us. These are the people behind campaigns such as "Just Do It", "I Love NY", "Where's the Beef?" and "Got Milk".
This is the trailer...
Everyone's favourite advertising archive and community, Ads of the World has just launched its own advertising campaign. Consisting of 4 stunningly detail, yet simple and elegant print ads, this is an adman's ad campaign. Ads of the World is owned by WebMediaBrands.
The Advertising Agency who created the campaign was 1789; with their Creative Directors Baptiste Clinet, Jo Dubruque and Nicolas Lautier all working on the job.
If you look carefully you will see the following ads referenced:
Cadbury 'Gorilla'
Advertising Agency: Fallon London, UK
Ikea 'Lamp'
Advertising Agency: Crispin Porter + Bogusky, USA
Sony 'Bravia'
Advertising Agency: Y&R Asia, Singapore
Philips 'Caroussel'
Advertising Agency: Tribal DDB, Amsterdam, The Netherlands
Nova Radio 'Le grand Mix'
Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Lego 'Imagine'
Advertising Agency: FCB, Johannesburg, South Africa
Greenpeece 'Boomerang'
Advertising Agency:DDB Paris, France
Loving the new ad for Subaru Legacy from Tribal DDB...
Creative Director: Dre Labre
Art Director: Barry Lachapelle
Writer: David Horovitch
Director: Ron Gervais
Post-Production: The Electric Company
Flash: Wojtek Arciszewski
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