Saturday, January 23, 2010

Great Advertising, Great Videos

Today I had the pleasure of attending Damien Mulley's Online PR Training Course. Expect a full blog on it tomorrow, for now however, there are three video that I wanted to share with you. These are great international examples of how top brands are approaching advertising in completely different ways.

First up is NikeFootball's latest tv ad from Italy. Nike's approach is a hi-tech combination of stunning graphics and straight out football skill.

The second video isn't actual an ad but is definitely brilliant (inho). Levi's sent these cool pop-up closets to six popular fashion magazines in the Netherlands and Belgium. The fold out drawers were filled with several items from the new Levi’s collection.

Finally, the third video I have for you comes from Diesel. Diesel have gone a completely different route, and while this is a proper video ad, it relies completely on copy. This is brilliant copywriting and shows that you don't necessarily need huge sums of money to make a great video.

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