Give A Day, Get A Disney Day

Disney's latest campaign, 'Give A Day, Get A Disney Day', is the latest example of a growing trend of major businesses driving community support through a volunteer programme. The campaign is aiming to inspire one million people to volunteer a day of service to one of the campaign partner businesses in their communities. By volunteering for a day, participants will each receive a 1-day, 1-theme park ticket to Disneyland or Walt Disney World for free.

The nicest element to the campaign is an absolutely brilliant personalised video creative presented as the redesigned campaign microsite. Just pop in your name and date of birth year and hit play for a hilarious muppet escapade. I won't ruin it by telling you any more, just go and do it!

The campaign also has the following personalised video for sharing through blogs or Social Networks...

Lyons Tea - 'All Talk'

Following on from my post two weeks ago about the new ‘The Master Blender’ TV ad campaign from Lyons Tea, I was really looking forward to the second offering in the campaign. The ad continues the story of the Lyons Master Tea blender and his apprentice. This time we see the two characters adding 'All Talk' to their tea, for people who are.... all talk.

This is the second of three tv executions for the campaign and continues with support from three radio ads and a 48-sheet element. The campaign has been created by Rothco with the tv ad directed by Stephen St. Leger and production by H2 Films. Post-produced is by Windmill Lane Pictures.

A Special Message From Francois Pienaar

I was due to give Darragh a hand on Friday afternoon with his interview with Francois Pienaar for Boards.ie. Unfortunately a number of other interviews ran over and I had to dash before the Boards.ie interview could be done. As a long time rugby fan and South African by birth I was really looking forward to the opportunity to meet one of the greatest rugby players of all time, and a fellow South African.

Thankfully though, Darragh did something totally awesome and got Francois to record this message for me...

The Trans-Siberian Railway Desktop Journey

Have you ever dreamt of taking a trip on the Trans-Siberian Railway? This majestic train route travels the breadth of Russia, spans two continents and visits 87 cities. The following video is part of a joint project between Google and the Russian Railways to let people enjoy the journey, taking in Baikal, the Khekhtsirsky range, the Barguzin mountains, the Yenisei river and countless other beautiful Russian towns and landmarks, without leaving the comfort of your own armchair.

To also enjoy a customised Google Map of the trip, just visit here.

Your Country, Your Call

I was invited along to Guinness Storehouse on Monday evening to give input into a new Social Media focused project that is being launched. I had only been told bits and pieces about the campaign and, to be honest, I really didn't know what to expect. However, there were a few key things that I knew and they were enough for me: Dr. Martin McAleese was the main person behind the campaign's idea and it was all being patroned by his wife, President Mary McAleese. Aside from this, I had been told that all work on the campaign, by all parties, was being done on a pro bona basis. Considering the global economic situation we all find ourselves in, this was a pretty stand out point.

The evening began with an an overview and background from Dr. McAleese and then a general open floor discussion / Q&A about everything to do with the project from the overall strategy through to the site design.

The campaign microsite, which will be the main focus of all activity is www.yourcountryyourcall.com/.

So what is it all about? This is a international competition (anyone in the world can enter) that is being driven by a hope to ignite imaginations and inspire thinking. The overall goal is to find two ideas that have the ability to fuel prosperity and jobs for Ireland. The ideas could be anything – absolutely anything, the only caveats are that they must focus on Ireland and should be so robust and expansive that they will be looked on in a decades time and seen as true turning points in Irish history.

The two winning ideas will secure their ‘thinkers’ a prize of €100k each and the ideas will then have a €500k implementation fund (as well as the expertise of a host of world class people from all walks of industry) to get them off the ground.

The competition also has a second side to it – Your Ireland Moment, which is a call for people to submit their personal moment that they most felt proud to be Irish. This can be found through the main site.

The whole project will have an extremely strong focus on Social Media and will be driven heavily through both Twitter and Facebook. however, there will also be event, radio, print and television used across the campaign duration to help boost awareness and participation.

This is Dr. McAleese’s brainchild and something he is truly passionate about. Personally I think it is really exciting, and well worth a look. In fact, I already have 4 ideas scribbled down on paper that I need to flesh out a bit. Check out the following video from President McAleese about the campaign...