Sunday, February 21, 2010

Give A Day, Get A Disney Day

Disney's latest campaign, 'Give A Day, Get A Disney Day', is the latest example of a growing trend of major businesses driving community support through a volunteer programme. The campaign is aiming to inspire one million people to volunteer a day of service to one of the campaign partner businesses in their communities. By volunteering for a day, participants will each receive a 1-day, 1-theme park ticket to Disneyland or Walt Disney World for free.

The nicest element to the campaign is an absolutely brilliant personalised video creative presented as the redesigned campaign microsite. Just pop in your name and date of birth year and hit play for a hilarious muppet escapade. I won't ruin it by telling you any more, just go and do it!

The campaign also has the following personalised video for sharing through blogs or Social Networks...

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