Display Ads: Toblerone & Twitter

When Toblerone noticed how many people post about Toblerone on Twitter, they asked themselves, why not use these experiences in their advertising? These were people describing their Toblerone experiences in real-time. What better way to support their new 'Lost in the Toblerone Triangle' campaign?

The following banner features words commonly used to describe the experience. Users can interact by selecting different words and reading the tweets. They can even tweet about Toberlone themselves, and see it in the banner! User-generated content that shares the Toblerone taste experiences of the world.

Heineken: Real Madrid vs AC Milan

The video really explains it all - Heineken's offline activation for last years UEFA Champion's League Real Madrid vs AC Milan match.

Absolut Drinkspiration 2.0

You may remember last July I wrote about the iPhone App launched by Absolut: Absolut Drinkspiration. The post got a huge amount of traffic and I thought you might be interested in an update of the campaign. Drinkspiration version 2.0 is now available for download and it features a host of updates including even more drinks based on mood, time of day, bar vibe, drink colour, etc. However, this time around Absolut has also launched an Android version of Drinkspiration for non-iPhone folk.

Drinkspiration by Absolut
A sophisticated drink application combining the latest mobile technology with GPS, Twitter and Facebook. Drinkspiration by Absolut is an interactive encyclopaedia of recipes, that helps you find and share personalized drink recommendations based on taste, weather, time of day, bar vibe, sound volume, real-time drink trends and much more. The application gives you a glimpse of the international nightlife scene, allowing you to see what drinks are ordered in real time across the globe and highlights in global drink trends and top lists – all made possible by GPS technology.

“We wanted to create the first interactive spirits application of its kind, combining top-of-the line mobile technology with social media interaction and user generated content,” said Fredrick Tallroth, “Drinkspiration by Absolut solves any drink dilemma quickly and in an inspiring way.”

- Drinkspiration by Absolut for Google Android is available for download in the Android Market
- Download the update of Drinkspiration by Absolut for iPhone here
- Please visit www.absolutdrinks.com/drinkspiration for more information

St. Patrick's and the Guinness Grin

A cool offering from Guinness for St. Patrick's Day.

"St. Patricks is almost here and to celebrate, we want you to show off your finest Guinness Grin! Thats right, the one just after a sip of the black stuff, when your top lip and nose are covered in creamy Guinness. All you have to do is upload a photo of your Grin on our 'Guinness Grin' tab and you could win a once-in-a-lifetime prize! *Terms and Conditions apply."

New Challenges & Opportunities

A short time ago I made the decision that it was time to make a subtle but important career change. While the previous two and a half years with Cybercom have been absolutely brilliant, teaching me more then I could have imagined and giving me incredible experience working with some of Ireland's top brands, I realised that I would be better suited to focusing all my attention on Social Media and Digital PR.

These are the areas of the modern marketing mix that I have the most fun with and, to be honest, the areas that I am best at, and ultimately this is where I want my career to go. So I started looking at the UK and Irish markets to see what was happening.

So [cue drum roll], having spoken to a number of different agencies and companies, I have accepted an offer from Simply Zesty and will start in two weeks as their Director of Strategy.