Friday, July 3, 2009

Absolut Drinkspiration

A big thanks to Great Works' Planner François Bécar, who gave me a heads up on the latest campaign from Pernod Ricard’s Absolut Vodka. In a clever move to drive customer engagement and affinity, Absolut has just launched 'Drinkspiration', an impressive iPhone App that allows users to choose the right drink.

The App bases it's recommendation on the following inputs

  • your mood
  • the time of day
  • the weather
  • alcohol type
  • drink color
  • shape of glass
  • type of venue, and more
The best thing about the App, however, is how it integrates with your Facebook and Twitter accounts and incorporates GPS functionality to give a live trend forecaster showing in real time what cocktails are being ordered around the world.

François said “Absolut is the first cocktail brand to have their own application,” and “is trying to position itself as innovative and the application shows just how creative and bold the brand is in reaching out to consumers in many different ways.”

Click here to download the free application on iTunes.

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