The Social Network

In my honest opinion.... I can't wait. I think the movie looks really good. The casting is brilliant and my original fears of a documentary style approach have been firmly quashed. Role on October...

Old Spice

Every now and again a marketing campaign comes around that manages to cross an imaginary boundary that exists between ‘the industry’ and ‘the outside world’.

What I mean is, we (members of ‘the industry’) will often comment and discuss the brilliant merits of a particular marketing campaign from the point of view of creativity, technical merit or results. However, everyone else (‘the outside world’) can often be oblivious to these things. Brilliant metrics and results simply don’t affect their individual, everyday lives. Then along comes a campaign that taps into something special and hits all the right notes. A previous example was Compare The Meerkat, which I have posted about several times, but what has happen here is even better.

Top notch admen Wieden + Kennedy have taken a brand that many perceived as old and dated, and not only won a Cannes Film Grand Prix but created a Social Media frenzy. Their campaign for Old Spice launched in February during the Super Bowl and has gone from strength to strength to strength. Featuring former American Football star Isaiah Mustafa, the campaign is all about just how awesomely manly he is, and how ‘your man’ could smell like him.

The campaign saw immediate success with millions of video views of the ads on YouTube but the real success, imho, has been the personalised responses that have been created for everyone from celebrities to renowned bloggers to ordinary folk who published questions or comments to the campaigns various touchpoints (YouTube, Twitter, Facebook etc.). These personalised video messages are all viewable on the Old Spice YouTube channel and are absolutely hilarious. The campaign has been so successful in fact that the Old Spice YouTube channel is now the most viewed sponsored channel on the video platform.

The question of course that still remains is weather this online goodwill translates into sales. I can’t imagine it won’t but for now that’s just my opinion. Stay tuned and I’ll update with news as it comes out.

Samsung: Redneck Hunter

Check out this video created and produced by Cheil Worldwide to promote Samsung bluetooth headsets.

7 Harsh Realities In Social Media

This is an excellent presentation from Bart De Waele that I picked up from Robin Grant over in We Are Social. Well worth a couple of minutes of your time...

Plaid Nation Humongo Tour 2010

Yet again I feel myself thinking how crazy it is that's it's been a year since the last Plaid Nation Tour. What's even crazier this year is that it isn't The Plaid Nation Tour at all. Welcoming [drum roll] The Humongo Tour!

What you ask?? Well, back in March this year, Plaid was acquired by Source Marketing, an MDC Partners company, and Humongo was born.

So......

It's Humongo Nation time!

For the fourth year in a row the guys will be hitting the asphalt on their annual agency road tour, with their patented celebration of creativity and innovation across the American highways. Down the East Coast US, starting in Maine the team will be taking their Ford Flex all the way down to Miami.

The tour will take in:

• Portland, ME
• Boston, MA
• New York, NY
• Washington, DC
• Raleigh, NC
• Asheville, NC
• Atlanta, GA
• Savannah, GA
• Daytona Beach, FL
• Miami, FL

The tour is still 24 days away, but stay tuned and I'll keep you up to date on what the guys are getting up to :)

Humongo Links:
Humongo
About the Humongo Nation Tour
The Humongo Nation Blog
Humongo on Twitter
Humongo on Facebook