I can't believe it's been a year since I posted about the Plaid Nation Tour (2008). But sure enough it has been and the guys will soon be back on the road doing what they love doing. I got an email from R.J. just there at the beginning of July to remind me the tour was fast approaching and to ask me to send him my details so he could post on the annual Plaid Nation Swag Bag.
Well today, as I sat there getting ready to start the working week, a nice little envelope dropped on my desk. As soon as I saw the address label I tore it open...
So for those not in the know, what is Plaid Nation and what is the Plaid Nation Tour?
PlaidNation describes itself as a "rolling celebration of creativity and a demonstration of social media in action". Picture an agency taking to the road in their fully customised, social media optimised, technology enabled Ford Flex, driving around the states to meet up with as many creative, marketing, brand and internet folk as they can. Their aim - to engage, interact and celebrating all the innovative things that Social Media has to offer. What's particularly cool is that the whole thing will be brought straight to your pc as a 'kind of' reality show (but better, they promise).
So what does it all mean and why should you be interested in it?
This is a seriously cool opportunity to connect and engage with the latest social media tools, the cutting edge of modern marketing, without so much Tweeting a Tweet or Commenting a Blog. Plaid will dish out their learnings and insights about how and why the world's biggest brands are using Social Media. In this wonder-tour the Plaid Flex will be visiting (and driving between) Detroit, Milwaukee, Chicago, Indianapolis, St. Louis, Kansas City, Branson, Memphis, Jackson and New Orleans. Though don't fear if you're a West Coaster, or don't even live in the US, as they also actively reach out to the International Interweb community (they found me!) to share what they learn from all the marketing, brand and creative people they meet.
In case I'm doing a poor job of conveying the coolness of all this, check out their video...
About the Plaid Nation Tour
Plaid Nation Downloads
The Plaid Nation Blog
Plaid on Twitter
Plaid on Facebook