Buzzword Bingo

I got an email today from the folks at Modea, a digital ad agency in the US, about a new app that they have just developed, Buzzword Bingo. Modea describe themselves as being different in their approach and culture, and decided to create a free app instead of a regular 'Agency Christmas Card'.

Buzzword Bingo is a free iPad app designed to "end the workplace buzzword epidemic by turning meetings into an interactive, social game experience that allocates crucial attention toward inauthentic ad speak".

Definitely an interesting idea and something I thought worth sharing. You can find it at here.

1,000 Posts

No trumpets or fanfares but I did think it was worth a post of its own. This is the 1,000th post on Digitology. Yay! :)

Helena Christensen’s Top 5 Photographic Tips

At the beginning of November I posted about Baileys ‘Let’s Do This Again’ Facebook photo competition to give one fan a chance to attend a VIP party in NYC. Helena Christensen, an accomplished photographer, is the personality of the competition and photographed a day in her life as part of the campaign for Baileys. Today, I'm delighted to post Helena’s top photography tips for the competition.

Helena’s top five photographic tips are as follows:

1. Shooting family and friends is all about capturing the natural moment, pieces of action as they happen. Staged photos and orchestrated set-ups really make people feel unsettled.
2. Always carry a camera / camera phone etc with you - don't be scared of shooting snap shots - these are the best, in all lights and at all occasions.
3. Don't be scared of dark lighting conditions, I love photographing people and places in dim light - just capturing the image without being too obvious, shooting in the overhead light of midday is far too harsh and you get very varied results.
4. Mixed weather is also very cool to shoot in - the rain against the window or a dark stormy sky, you'll look back on the severe weather conditions and remember the moment instantly, it’s like listening to an evocative piece of music.
5. Just be brave, with digital there is no pressure not to shoot - with film we always had to think about the number of shots we were going to be able to take, but don't let digital make you lazy or think less about what you are going to shoot, just because you can shoot hundreds of shots it doesn't mean you should or you need to, use your gut instinct, once you feel you have the shot, move on.

According to Helena; “Capturing these special moments on camera is very important to me, because those are the ones that stay with you forever, so to be able to look back at them for the rest of ones life is something to be grateful for and look forward to.”

The competition will give one lucky person in the Republic of Ireland the chance to attend an exclusive party in NYC co-hosted by Baileys and Helena. Facebook fans can simply upload a picture of themselves and their friends sharing special moments with Baileys onto the Baileys Facebook page before the 16th December to be in with the chance to win.

10 Years of the Guinness Storehouse

10 years ago on 2nd December 2000 Guinness Storehouse first opened its doors to the public. Those humble beginnings weren’t all that humble either, with former US president, Bill Clinton being the first in a long line of famous faces to pay a visit. Today the Storehouse is recognised as Ireland’s No.1 visitor attraction and has received over 8 million visitors.

Managing Director, Paul Carty, speaking about the auspicious milestone, said “We are delighted to mark 10 years since we first opened our doors back in December 2000. We have welcomed millions of people from countries all over the world, and this year we were particularly delighted to see a 25% increase in Irish people coming to visit Guinness Storehouse, to learn more about their own genealogy and an important slice of Irish culture.”

Paul continued “2011 promises to be another exciting year for Guinness Storehouse as we will be undertaking a €2 million investment in a new restaurant and catering facilities on our fifth floor. We’re obviously hoping that plenty of Irish visitors also take the opportunity to come and enjoy a great meal here, accompanied by the fantastic views we have out over Dublin.” Further details of these exciting plans will be made available in the New Year.

Beyond Mr. Clinton, some of the other famous faces to make up the 8 million happy patrons that the Guinness Storehouse has enjoyed over the past decade are Chris Rock, Will Ferrell, Susan Sarandon, Dermot O’Leary, Adam Sandler, Beyonce Knowles, Pink and Sean Penn. Each of whom had the pleasure ofa complimentary pint of Guinness the Gravity Bar, the highest viewpoint of Dublin City.

Interestingly, it is estimated that in total over 7,086,142 pints of Guinness have been served up in the Gravity Bar over the ten year period.

If you’re somehow unaware, the Guinness Storehouse is a seven storey treasure trove of everything Guinness –allowing visitors to gain an understanding of why Guinness has become one of the world’s most iconic and best loved brands. For further details on Guinness Storehouse visit www.guinness-storehouse.com.

Guinness Storehouse Over the past 10 years

• Has welcomed approximately 8,336,638 visitors
• Over 1.6 million visitors have tasted Guinness for their first time
• Over 400,000 visitors have learned how to pour a pint of Guinness
• The Guinness Archive has collected over 7,500 linear meters of paper records
• Has provided nearly a quarter of a million servings of Beef & Guinness stew

General Guinness Storehouse Facts

• General building was erected between 1902 and 1904 for use in the fermentation process
• The building is 125 feet high, 170 feet long and 151 feet wide.
• It would take 14.3 million pints of Guinness to fill the giant glass atrium in centre of the GUINNESS STOREHOUSE building
• Gravity Bar is the highest bar in Dublin located 46 metres off the ground
• The interactive genealogy pods contain the records of nearly 20,000 former Guinness Brewery employees dating back to the 1880’s.

Absolut's Drinkspiration Home Edition

About a year ago I wrote about Absolut's iPhone 'Drinkspiration' app. There was a huge amount of interest and I thought that you’d be interested to know that there is now a 'Drinkspiration Home Edition' app available exclusively for the iPad.

Where the mobile Drinkspiration was the perfect going-out bar companion, the iPad Drinkspiration app is the ideal at-home entertaining tool. With more than 3,000 drink recipes and images, six pre-installed drink collections, drink suggestions based on ingredients, a shopping list creator, social media sharing, and even 'how to' videos the home edition app is a totally inspirational resource for all party hosts and bartenders.

Fredrick Tallroth, Senior Manager Interactive Marketing, at The Absolut Company, said: "At ABSOLUT, we continuously want to make the most out of new technology, and learning to mix drinks has never been this fun. With its large high-resolution display, and multi-touch functionality, the iPad is the perfect platform for making drink mixing a social happening at the party."

Check out the app's promo video below and go here to download the app.