Three Launches ‘Support Works’ Campaign

This week, Three launched their latest campaign, ‘Support Works’. The campaign, which is focused on celebrating the vital role that fans play on the Irish Football team's journey to Poland, is part of Three's sponsorship activity for the Irish Football team.

The campaign features two new tv ads running on RTE, TV3, 3E, Sky packages, Living, and E4:
#SupportsWorks TV Ad - First Dinner Date
#SupportsWorks TV Ad – Greens

Credits:
Art Director – Bill Hollingsworth
Creative Director – Mal Stevenson
Director – Stephen St. Leger
Producer – Jack Armstrong
Production Company – H2


Alongside the tv ads, the campaign will also feature outdoor ads of 48 sheets, 96 sheets, golden squares and metro panels. There will be digital executions of rich media banners on key websites and social media. The campaign will also be supported by in store POS across Three's entire retail division.

Finally there will be an intensive programme of BTL and PR activity calling on the supporters to ‘Go Green with Pride’ and show their support for the team, featuring a number of the Republic of Ireland footballers, on-street stunt activity and exciting events for supporters in Dublin’s city centre.

As part of the campaign, Three Ireland has launched an exclusive limited edition Samsung Galaxy Mini with supporters kit. Priced at €89 the kit includes; a limited edition Samsung Galaxy Mini featuring a branded FAI supporters mobile handset cover, a watch, a ‘Support Works’ car sticker and Republic of Ireland football supporter’s pin.

The handset is preloaded with the 3Football App and Three Football Flick Kick game, and will be available from all 3Stores and stockists nationwide and online.

The campaign was developed by Irish International.

For further information on Three visit www.three.ie

Planning, Creativity & Planning For Creative Campaigns

A really great presentation given by Heidi Hackemer for the Account Planning Group.

hat tip to Neil Perkin for sharing this :)

Smirnoff Celebrates Madonna's MDNA With New VIP Limited Edition Pack

To celebrate the start of Madonna’s 2012 World Tour and her 12th studio album ‘MDNA’, Smirnoff today announced the launch of a new Limited Edition pack that offers fans the opportunity to experience Madonna like never before.

The first part of the Limited Edition pack is a VIP access card. This gives fans the ability to unlock never-seen-before backstage content and grants access to an exclusive download of Madonna’s latest remix track ‘Give Me All Your Luvin’ – Just Blaze Bionic Dub’.

Secondly, fans have the chance to win exclusive tickets to see Mags in one of her upcoming gigs. Finally the whole thing is presented in an eye-catching nightlife-inspired pack.

The pack is available from all major high street retailers.

Rocky Road to Poland

Today, Thursday 3rd May, Three announced they are teaming up with a host of Irish music talent and Today FM’s Ray D’Arcy to release the eagerly awaited Official Republic of Ireland Song for Euro 2012.

‘The Rocky Road to Poland’ has been recorded by Damien Dempsey, Danny O’Reilly (Coronas), Bressie and The Dubliners (John Sheehan, Barney McKenna, Eamonn Campbell and Patsy Watchhorn), and was written by the Today FM Show’s listeners. Also, all proceeds are going to the John Giles Foundation and Today FM’s Shave or Dye campaign for the Irish Cancer Society.

The Irish Euro 2012 Squad and Ray D’Arcy Show listeners also feature on the track which was produced by the legendary John Reynolds. Costing just €3, the song will be available to buy in all Three Stores nationwide, 3Spots, all major music retailers, and available to download on iTunes and from the 3Music Store.

Bressie, The Ray D’Arcy Show and Three Ireland are calling all fans to Go Green with Pride and support the Official Republic of Ireland Song for Euro 2012 “The Rocky Road to Poland” in the aim to scale the charts showing that #SupportWorks. In a fitting tribute and support towards one of the artists involved, the single will also be a tribute to The Dubliners’, Barney McKenna who sadly passed away recently after the recording.

Commenting on the launch, Sales and Marketing director, Elaine Carey at Three, said: “As proud sponsors of the Republic of Ireland football team, we’re delighted to be launching the Rocky Road to Poland, with Ray D’Arcy and Bressie, and supporting two very worthy causes. The song was created by real Republic of Ireland supporters and we’re calling on all the fans to support it in the run up to Poland. We will be announcing a host of additional activities in the coming weeks to give Republic of Ireland fans the chance to go green with pride, and show “Support Works” for the team this summer.”

Commenting on the launch Bressie said: “I vividly remember Euro ’88 and it was the start of my love affair with sport. To be performing on the official Irish song for Euro 2012 is emotional!”

Commenting on the launch, Ray D’Arcy from the Ray D’Arcy Show said: “We’re very proud of the song and hope lots of people buy the single to support the Irish team this summer and help two great charities.”

Richard Dunne launches Three Ireland Samsung Supporters Kit

This week, Three announced their partnership with Republic of Ireland defender, Richard Dunne for the launch of their Samsung Supporters Kit. The kit, which includes a limited edition Samsung Galaxy Mini, is available from Monday 7th May and is priced at €89.

The Kit includes; a limited edition Samsung Galaxy Mini featuring a branded FAI supporters mobile handset cover, a watch, a ‘Support Works’ car sticker and Republic of Ireland football supporter’s pin. The kit will be available from all 3Stores and stockists nationwide and online at Three.ie, while stocks last.

The limited edition Samsung Galaxy Mini comes preloaded with two great football Apps for Republic of Ireland supporters; the 3Football App and Three Football Flick Kick game.

The 3Football App features regular newsfeeds on all of the action in Poland, squad announcements, fixtures, live match commentary, results and tables. It will also feature a Fanzone that will incorporate all the details of additional exciting initiatives from Three to support the Republic of Ireland Team as they’re announced, competitions to win lots of goodies, and a special Club Offer.

Commenting on the launch Richard Dunne said: “I am delighted to be in Dublin today to announce the launch of the Three Ireland Samsung Supporters Kit. As we get closer to June, we need our supporters to get behind the team and show their support! The 3Football App will give fans the chance to have all the updates on the squad, live commentary on the matches and the chance to win lots of football prizes at the touch of a button.”

Commenting on the launch, Sales and Marketing director, Elaine Carey at Three, said: “As proud sponsors of the Republic of Ireland football team, we’re delighted to be launching the Three Ireland Samsung Supporters Kit, marking the first step in our campaign to support the team in the run-up to Poland in June. The limited edition Samsung Galaxy Mini handset is preloaded with the fantastic new 3Football App - a must have for all Footie fans to show their support for the team and keep close to what’s happening on the ground in Poland. We will be announcing a host of additional activities in the coming weeks to give Republic of Ireland fans the chance to go green with pride, and show “Support Works” for the team this summer.”

For further information on Three Football visit www.3football.ie