Digital Marketing is.....

I StumbledUpon this great presentation by David Knox of Procter & Gamble.

Discover the World of Heinz

Following intensive research over the last 12 months, Heinz have finally launched their new global corporate Web site. The redesigned site will act as a global gateway for media and consumers to experience the full offering of products from the vast array of Heinz brands.

The site also boasts an impressive selection of Web 2.0 technologies and an advanced site structure which adapts to a users interactions to make it easy to find information. Content is provided as four divisions:

• Health & Wellness
• Our Foods
• Our Company
• Sustainability

"At any given moment Heinz products are delighting consumers across the globe. Similarly, we want the new Heinz.com to be a resource that consumers, shareholders and prospective employees will turn to regularly for information about our Company and our brands as well as for tools and tips for leading a healthier lifestyle," said William R. Johnson, Heinz's Chairman, President and Chief Executive Officer.

Westport

It's a beautiful place - if you haven't been, I highly recommend it!

Bank Holiday Weekend

I'm sorry to be the barer of bad news, but Digitology will be taking a break for a couple of days. I'm currently over in the west of Ireland in the beautiful coastal town of Westport, and I won't be back in Dublin until Monday or Tuesday.

I'm sure you'll all manage but just in case why not watch this......



Alas, this is the type of shananigans that are probably happening right now!

I'm going to shank you, I mean poke you?

Unsurprisingly Facebooks ’shank’ option, which was part of SuperPoke!, has been removed.

Again unsurprisingly, the feature had attracted numerous complaints from anti-knife crime campaigners. All in all, SuperPoke! is fairly harmless and fun, but you have to stop and ask who authorised that, and what were they thinking would happen? Especially considering that knife crime is one of the fastest growing crimes in the UK, in the youth sector. So far this year alone 28 teenagers have died.

TripWolf - The Social Travel Guide

TripWolf was recommended to me by a friend, and from what they said I was pretty excited to check it out. Basically it's a social media travel guide. It has all the regular stuff you'd expect - restaurant reviews, information on local attractions and more or less everything else I generally expect from a travel site. The difference is that everything is user added.

Essentially TripWolf provide a template and you upload the rest. Sure it doesn't sound particularly ingenious but by adding to the existing content, you're helping to build a wiki travel encyclopedia.

The biggest plus for me, however, was that you can integrate with Facebook, using the same login details and importing your existing Facebook details to create your Tripwolf profile - super simple!

Snackr

I just StumbledUpon something pretty sweet - Snackr is a new adobe air app that takes RSS feeds and streams them across your desktop. For those of you who just don't have the time to log into iGoogle this is a life saver!