Digitology - The Digital Marketing Blog

Tuesday, November 11, 2008

Hyper-Connectivity

I StumbledUpon this great video about the idea of Hyper-Connectivty, and the always on connection that we have to our digital worlds. The focus is on the gradual shift in the way we see communication and entertainment, and how the concepts of offline and online are steadily blurring more and more.

Monday, November 10, 2008

Creative Commons

In a changing world of open source, user generated and community content, there is a growing shift by many developers, artists and producers to allow a wider use of their creations, across platforms and across media. This video explains the principles behind creative commons, which is seen by many as the great enabler towards an ever expanding participative culture. Perhaps the most interesting aspect of Creative Commons is that it is driven by the concept of coolaberation and sharing, above anything else. It's an 'ideal' notion, which perhaps surprisingly, is gaining serious ground within all creative disciplines.

Sunday, November 9, 2008

Everyone's President

I spotted this series of photographs and thought they were a must-share. I'm not American but I know what impact the American President will have on my life. Something like this gives me a pretty good feeling that we're entering a period of change, for the best.

Vaseline - Prescribe the Nation

It's been a while since I've seen a campaign mix online with distincly offline content. Drawing on a concept of Word of Mouth, Vaseline took their latest product to a small island off Alaska. There, Petal Ruch, mother of four and maternal pillar of the 6,000 strong Kodiak population showed the extreme weather conditions that are particularly hard on the residents' skin.