Dublin Flash Mob

Via Darragh

Here is a video of Monday's Flash Mob outside the Central Bank:

Happiness Factory 3

By now everyone is familiar with Coca-Cola’s Happiness Factory. The first two campaigns have each achieved a huge level of success. Well Coca-Cola have finally launched Happiness Factory 3, in a continuation of the story of what goes on inside a coke vending machine. Happiness Factory 3 includes a new TV ad, a music track, and a series of interactive online games. The whole campaign is called “Yawnbusters.” This part of the story shows us what the factory workers do when they get tired. Why, drink a coke of course!

The TV ad continues the great 3D animation that has become synonymous with the inside of the coke machine. Animation agency PSYOP were again called in to provide their skills.

In a new move, Coca-Cola have teamed up with Warner Music to produce a dedicated music track for the latest campaign. Incorporating Coca-Cola’s 5-note melody from the first two commercials, the music track features Gnarls Barkley’s Cee-Lo, Patrick Stump from Fall Out Boy, Brendon Urie from Panic at the Disco, Travis McCoy from Gym Class Heroes and Janelle Monae. The track is available from iTunes. The track was premiered on MySpace (myspace.com/openhappiness) but is also available on the Coke Facebook page.

Finally, to create a fully interactive campaign, Coke have launched the Happiness Factory 3 microsite, where visitors can play as a factory worker inside the coke vending machine.

Coke describe the Happiness Factory objectives as the promotion of “optimism” and “positivity”. The two feelings that they see as integral to the Coca-Cola brand.

Happy Saint Patrick's Day

It's a beautiful day and I have a parade to go to. If you're Irish or in Ireland I hope you're enjoying this very unseasonal day of sunshine. And wherever you are, I hope you have a craic'n Paddy's Day!

So You want to be a pilot?

At some stage every young boy dreams of flying a plane. So what if someone told you that you could become a pilot. But be warned, I don't mean taking 120 hours of lessons to be allowed fly a single prop Cessna. I mean the chance to become a pilot of a major international service.

In what can only be considered a stroke of craziness akin to Ryanairs recent publicity, AirAsia are giving 10 individuals the opportunity to take to the sky as an AirAsia pilot. So what do you have to do? Blog about why it should be you. That's it. Write a blog.

Between the 1st April and 15th May just send in your posts for a chance to win. Tell them why you deserve 1 of the 10 spots and a chance to become an ace.

All the details you'll need are here on the AirAsia blog.

2012 - This is the end

How would the governments of our planet prepare six billion people for the end of the world?

Roland Emmerich's new movie "2012" will be hitting cinemas this November. The plot is based on the Mayan prophecy that the world will end on December 21st 2012. Marketing for the movie started last November (2008) with the following teaser trailer but since January a number of other channels have come online. The movie microsite has gone live and provides links to two other sites that form the core of a really smart digital marketing campaign. It doesn't stop there though, the character played by Woody Harrelson has both a Facebook profile and Twitter account. Unfortunately the Facebook page is private and there is little Twitter activity but I'm hoping this will change as the launch date approaches.

Casino Obama Ad

A new tv ad for the opening of a new casino in America has been pulled following a request from the Obama administration. The ad features a really good Obama sound-alike. I think it's hilarious but they had to know it'd be pulled, so you have to wonder if that's the bigger campaign idea - create an ad that you know will be requested to be pulled but will not get you sued.

Clean Coal Clean

If you haven't seen This is Reality yet, then check it out. With a lot of attention being focused on getting economies back on track, it may be fairly easy for the lesser moraled out there, to slip a few fast ones.

A good example is the notion of 'clean coal' that you may have heard bandied about by some US politicians. Seriously 'clean coal'! And people are buyin gthis. Well Joel and Ethan Coen definitely do not believe in the notion of clean coal and they had a hand in this great fakevertisment.