Sunday, November 28, 2010

Smirnoff 'Be There' - Nightlife Exchange Project

So last night..... WOW! I couldn't even begin to tell you how brilliant last night was. I was surprised last week by being invited to host a Smirnoff warm-up party. As is tradition in Argentina before a big night out, people through warm up parties for all their friends to get together and plan out what's happening, listen to a few tunes and enjoy a drink or two. Well I was lucky enough to be one of 3 people invited by Smirnoff to host such a party.

So last night basically kicked off in my apartment with 12 close friends and I. We enjoyed a few, extremely tasty Smirnoff Mules (Argentina style - see below) expertly mixed and served by a Smirnoff barperson and listening to a little mix that I put together. From here we all boarded taxis and set off for The Wright Venue in Swords.

To say that The Wright Venue was spectacular would be a grievous understatement. Upon arrival we were greeted by pyrotechnics, a mechanical horse and a venue that begged to be entered and explored. We were welcomed inside by our Smirnoff hosts and shown to a private suite overlooking the dancefloor. The thing is, as difficult as this may sound, the rest of the night just got better and better.

As well as having our own room and bar to chill out in between nightclub expeditions, we also got to sample the best of Argentinian nightlife as selected by the people of Argentina and curated by DJ Ale Lacroix. From cocktail glasses of fresh fruit to Argentinian BBQ delights to free-styling football skills, we spent the rest of the evening having a thoroughly wonderful time. For me personally, a huge part of this was the opportunity to meet the folk from Smirnoff and really get an understanding of why all this was done, what the inspirations were and how they themselves were enjoying the event.

As an extra bonus I also got the chance to catch up with the Irish curator, Siobhan O'Dowd. While I'm sure Siobhan would have loved to join her crate in Argentina, she was definitely as excited as all of my guests and I to experience an amazing Argentinian night out.

And with all of that said, I for one am very, very happy to be able to say that I was there. And there, was very, very fun and exciting. I'm not sure what Smirnoff will do next, and I'm not even sure I can imagine what will top this, but I said that before about the their Wedding Night and the Masquerade Ball. So basically, I don't know what is next but you can be certain I will be waiting in eager anticipation.

Serious hat tips to all involved. You've got a fan for life :)

Smirnoff Mule Argentina
35.5ml Smirnoff Vodka,
20ml Pomelo juice,
2 fresh wedges of lime
and topped with ginger ale.
Fill your glass with cubed ice before pouring all the liquid ingredients. Squeeze your fresh lime on top and stir well to mix all the ingredients together and enjoy!

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