Wednesday, July 16, 2008

Micro Interactions 2.0

I StumbledUpon this slideshow over at David Armano's Logic + Emotion and I was pretty impressed. In the digital world it can become all to easy to forget that good customer care is still primary to any business activity. I regularly find that the calls I am promised will be returned, never are. That the emails that will be sent 'shortly' never find their way to my inbox. Whether you deal with the public or with other businesses, you're outward serving interactions define who you are. This is a great example of the movement towards microinteractions, and how to do it well.

No comments: