Tuesday, November 25, 2008

Guitar Hero Ad and Viral

77 PR blogged about the new Guitar Hero: World Tour ad and viral that are doing the rounds. They use the campaign(s) as an exampale of how an apparent advertising campaign, is in fact a PR approach to viral and online.

It's a post I would suggest as being well worth a read.

Guitar Hero Viral Video

Guitar Hero: World Tour, Heidi Klum Ad

1 comment:

Unknown said...

Thanks Christian! Kind words indeed.

he of Spinning Around ...