Wednesday, August 19, 2009

Samsung: Master the Power of the Angles

The latest Samsung online campaign for their ST550 and TL 225 cameras is definitely worth a look. Created by the folks at The Viral Factory, the campaign aims to highjlight Samsung's latest camera models, specifically targeted to the digital savvy, online youth market. Recent research conducted by Samsung showed that a huge percentage of photos are now ‘self-shots’ that people are uploading to their various online / Social Media profiles. With this in mind the camera incorporates an image screen on the front of the camera as well as the back.

The Viral Factory's film is directly inspired by the internet meme , which was all about revealing the truth behind people’s overly flattering profile pictures. Through a cool 'Hot Spot' YouTube video, users can view six different scenarios and characters, each of whom first showing their ‘good’ angle and then reveals the ugly truth. The six characters in question are a troupe of aliens and ghouls, all disguising their true identities for their Social Media profiles.

“The Samsung research revealed that a surprisingly high percentage of photos are ‘self-shots’, so it’s brilliantly obvious to have a screen on the front of the camera as well as the back,” said, Viral Factory founder, Ed Robinson. “These photos are mostly taken to be shared through social media, so our task was to find a relevant idea which spoke to this audience. The ‘Beware The Angles’ meme felt relevant to us, and we thought we could take it a bit further". He added, “Hopefully we demonstrate how even the most grotesque-looking of us can look sexy and cool by using the angles…And offer a couple of tips on how to make the most of the cheats yourself.”

Check out the videos here...

You can also see a video of the phone and its features here...

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